How to order a site audit from a third-party studio when promoting

What data to provide for audit

For a site audit to be as useful and accurate as possible, it is important to provide not only current information, but also the overall picture. This will help to obtain a more objective analysis. To do this, provide the following information:

• Guest access to analytical systems (for example, Yandex.Metrica or Google Analytics).
• Guest access to Yandex.Webmaster or Google Search Console.
• Information about the type of promotion: by traffic, by position, etc.
• Report on positions for the last few months.
• Semantic core.
• Work plan (if there is one from the current contractor and you want to check its quality).
• Progress reports for the last few months.
• Screenshots of the site at the time of contact.
• Comment on what you are not happy with about the current contractor (for example, lack of results, slow responses, etc.).

"Yandex.Metrica" ​​or Google Analytics

Guest access only allows you to view information without affecting statistics. Grant access for the duration of the audit and be sure to disable it after receiving the report to maintain data confidentiality.

"Yandex.Webmaster" and Google Search Console

Through these services, search engines can provide information about your site, including:

• Errors on the site;
• Sanctions imposed;
• Information about indexing;
• External links to the site.

Website traffic promotion

If your site is driving traffic, provide data on which destinations are most targeted by your visitors. Indicate which products or services of the company attract the most attention.

Website promotion by position

If the result of progress under the contract is an improvement in positions for selected queries, provide a list of these queries so that specialists can assess the current state of the site.

Semantic core and work plan

The semantic core is the most important part of SEO promotion. The final version of the core must be submitted in Excel format for approval. It is also important to submit a work plan, if one was drawn up by the current contractor, so that independent experts can review it and suggest improvements.

Progress reports

Each contractor must provide reports on work performed. It will be useful for analysts to see reports over the past few months to understand what actions have been taken and what results they have produced.

Screenshots of the site at the time of contacting

If the visual part of the site needs to be improved, it will be useful to have screenshots before starting work. This will allow you not only to create a report for the client, but also, if necessary, to use this data to write a case or if an external audit is necessary.

Specific claim

Indicate exactly what you don't like about working with your current contractor, for example:

• Lack of results;
• Incomprehensible reports;
• Slow responses to requests;
• No additional work is performed;
• The site is slow.

If you have any additional questions about SEO promotion or website audit, do not hesitate to contact the SEO studio "SEO COMPUTER" at email info@seo.computer.

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