The company's website is the most important tool for its development. Therefore, website promotion should be entrusted to real professionals in this field. Positive customer reviews or recommendations from friends can serve as a good guide, but how do you know if a contractor is truly competent? A few key questions along the way will help identify incompetence.
What questions should a manager ask?
In order to effectively monitor the work of an SEO contractor, it is important to understand what tasks he sets for the first week, month, as well as when the overall promotion strategy will be ready. Expected guidelines will give an idea of further work.
The absence of important questions in the first week of the contractor’s work should alert:
- Passwords for access to site management, if SEO promotion involves the work of programmers.
- A warning about creating counters in analytics systems such as Google Search Console or Yandex.Webmaster, if they do not already exist. If you are already registered, provide access to an SEO specialist.
- Finding out your preferences and goals regarding website promotion.
During the first month, the contractor must clarify the following points:
- Website goals: attracting customers or increasing brand awareness.
- Priority services that should be on the site.
- Regional linking of services and identification of priority regions.
- Description of the target audience.
- Competitors in the market, which is important for promotion strategy.
- Seasonality of the services provided.
- Other tools to increase website traffic.
These tasks can be solved through personal communication or using a brief - a document with questions and space for comments.
What aspects need to be controlled?
The promotion process goes in the right direction if the optimizer can answer the following questions at any time:
- Identification of the main competitors in search results.
- Identification of factors that determine the success of promotion.
- Tactics for selecting and evaluating link donors.
- All optimization plans, including the amount of content and sources for obtaining it.
There are no universal solutions, so the main criterion for professionalism is confidence and clarity in answers.
Scope of work for the first month
There is a term “hygiene standards” in SEO, which are the basic steps of optimization. These include:
- Registering accounts in the Google Search Console and Yandex.Webmaster systems.
- Setting up counters in Google Analytics or Yandex.Metrica.
- Using the robots.txt file and its correct configuration for indexing.
- Checking for affiliation with other sites.
- Checking for sanctions from search engines.
- Regional promotion.
- Testing and setting up the mobile version of the site.
- Check site speed using special tools such as PageSpeed Insights.
- Filling the site with basic content - at least 10 pages, optimally 30-50.
- Assessing the uniqueness of the content and developing a plan for improvement if necessary.
- Updating the website design so it doesn't look outdated.
- Link mass assessment.
- Checking the use of black promotion methods.
These tasks will allow you to evaluate the quality of the contractor’s work for the month. If at least one of the points is not met, this may be a cause for concern.
Summing up the first month
After the first month, the SEO specialist must provide a report on the following aspects:
- Problems encountered during the optimization process and a plan to eliminate them.
- Results of the month's work and plans for the future.
What can be done in 3 months?
After 3 months you can expect the following results:
- Increasing conversion, traffic and website visibility in search results.
- Solving initial problems and assessing current difficulties.
- Development of strategies for 6-12 months.
Errors in communication with the optimizer
Customers often ask SEO specialists unnecessary questions that only distract them from their work. Here are some common mistakes:
- Requiring specific dates for implementation of changes. The work process always involves the emergence of more important tasks that can shift the schedule.
- Detailed report for each title. This tag is usually formed using a standard template and does not require in-depth explanation. It is better to learn about the headline writing strategy.
- Requiring an explanation for each donor site. Such a request is only justified in the case of questionable content. In other cases, it can distract from more important tasks.
- Questions about details that do not affect the overall result. This distracts the team from more priority tasks.
If you notice obvious errors in content, such as misspelled words or the use of incorrect products, discuss this with your manager.
Control over the work of an SEO contractor lies in the correct placement of emphasis and clear questions regarding optimization.
If you have questions about SEO or other aspects of promotion, you can contact the "SEO COMPUTER" studio with any questions by email info@seo.computer.
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