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Is this possible?
Can a website owner independently improve rankings in search results without resorting to the help of specialists?
Yes, such a possibility exists.
One way to improve your site’s rankings is to work with behavioral factors. These are the metrics that can have a significant impact on a site’s ranking, and that regular SEO optimization often can’t influence. Behavioral factors are perhaps one of the most important elements of website ranking.
Here are some obvious but often overlooked ways to influence website rankings using behavioral factors:
1. Launching alternative advertising sources that will increase the number of direct visits to the site (by entering the domain in the browser address bar).
The number of direct visits to a website is a powerful ranking factor. It often happens that sites that have just appeared on the Internet begin to rapidly rise in search results, thanks to a large number of direct hits, even if these sites do not yet have full SEO optimization!
What types of advertising can increase the number of direct visits? This can be any method in which users themselves type the address of your site in the address bar. This could be outdoor advertising, handing out business cards, posting information on physical media, or even transmitting the website address based on a verbal recommendation.
2. Increase in the number of returning customers.
When users return to the site, this signals to search engines that the resource is of high quality. If there are no returns to the site, this indicates low quality content or a poor user experience. Websites that attract and retain customers usually perform well.
How to increase the number of returning customers? For example, you can offer customers discounts for repeat purchases or establish ongoing engagement through loyalty programs.
3. A friendly manager, always ready to answer questions in the online chat.
Chat is an important behavioral factor. Chat replies drive a lot of clicks and interactions on the site. A pleasant, responsive manager who promptly answers questions can significantly improve both conversion and behavioral factors.
It is equally important to carefully select and train your management team. Answers to questions, product recommendations, help with ordering - all this can be useful for improving SEO.
4. Communication with clients via email.
When users come to your site through links in email campaigns, search engines take this into account as a positive behavioral factor. Thus, regular communication with customers via email helps to increase traffic and improve search rankings.
Don't forget about the important aspects of newsletters: they should be interesting, informative and not too intrusive.
5. Providing competitive prices.
Prices that attract attention and suit the majority of users help increase engagement. A site with low or competitive prices will be examined more thoroughly by visitors, increasing behavioral rankings. If the prices are too high and unaffordable for most, users quickly leave the site.
6. Reviews and reputation.
Reviews play a huge role in SEO. Attracting positive feedback from customers and dealing with negative feedback can significantly increase trust and improve the site's position in search results.
Be sure to monitor your reputation, for example, on review services. If something goes wrong and the customer is unhappy, offer him a solution to the problem, such as a discount or other forms of compensation.
7. Viral links.
Some sites become popular precisely due to the viral spread of links. Links to them are actively shared on forums, social networks, and via instant messengers. This attracts new users and increases behavioral factors.
However, it is important that the links are distributed from interested users, and not just from random visitors who are not interested in your site. The quality of traffic is of great importance.
8. Social networks.
Social media referrals are also an important factor for SEO. When users click through from social media to your website, they show interest in your content and become valuable to search engines.
Regularly updating your social pages and engaging your audience in discussions will help improve your site's visibility.
9. Brand-mention (brand mentions).
Mentions of your website or brand on the Internet also play an important role. The more often your site is mentioned on authoritative resources, the higher its importance in the eyes of users and search engines.
Work on getting people to talk about you and mention your website on various platforms and forums.
10. Increasing brand awareness.
When users start searching your site for a specific query or brand, this is already a signal to search engines. The more recognizable your brand is, the higher the chance that it will appear at the top of search engines.
Competing with the big players can be difficult, but if your brand is known and trusted, even if there are SEO mistakes, your brand ranking can remain high.
Thus, an SEO specialist can do a lot to improve a site, but there are many behavioral factors that he cannot influence. Therefore, you should start working on the site by improving interaction with customers, and only then you can optimize the technical aspects.
If you have questions or need help with SEO, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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