How to increase the number of orders with SEO 4 times in a year: the case of an online food delivery store

Do you have an online store for food delivery? Do you want to know how to increase the number of orders from search traffic by 4 times in a year and attract one and a half times more clients? All the secrets are revealed in this case.

Project input data:

• SMS: OpenCart (Oxstore 2.3)
• Topic: food delivery
• Promotion region - St. Petersburg and Moscow
• Traffic: about 2500 visits per month
• Number of orders per month: 60-70 pcs.
• Main audience: women aged 25-45 with above-average income

Goals set by the client:

• Restore traffic. As a result of changing the CMS last year, positions in search engines and customer traffic to the site began to fall. This was especially noticeable during peak sales months.
• Increase sales using SEO and make it the main method of website promotion.

What have you achieved?

Within a year, we not only corrected errors after moving the site, but also increased traffic by 3 times, and the number of orders by 4 times. Conversion from search also increased by one and a half times thanks to improvements on the site.

How did you achieve the result?

Restoring traffic after moving

The process of changing the CMS to a more modern system turned out to be problematic. After the move, search traffic dropped sharply, and our task was to restore positions and improve site indexing.

To diagnose problems, we deployed the old version of the site on a technical subdomain and conducted a full audit to identify all errors and shortcomings.

Technical audit

More than 230 parameters were checked, among which several key problems were identified that require immediate solutions:

• Lack of canonical tag on catalog pages. This led to duplicate content in search results.
• Broken links. The presence of deleted products, links to which remained on the pages, caused errors when users navigated.
• Errors in sorting products, which led to the display of missing items in categories.

Visual inspection of the old site

The analysis showed that important product attributes were not transferred to the new site. This not only worsened the user experience, but also reduced the effectiveness of the filters on the site. As a result, attributes were added and filters were restored.

Analysis of statistics of the old site

To identify pages that led to traffic and sales, statistics from Yandex Metrics and Google Search Console were analyzed. This step allowed us to return important directory subsections that had previously been deleted.

Working with external optimization

External links, including crowdlinks and perpetual links, were used to improve Google rankings. This allowed us to significantly accelerate the growth of the link mass and improve our positions in search results.

Implementation of turbo pages

Turbo pages, which allow pages to load faster on mobile devices, have become an important part of the strategy. Thanks to their implementation, traffic from mobile devices has increased significantly.

Results obtained

As a result of all the work carried out, website traffic increased 3 times, and the number of orders increased 4 times. Search engine conversions have also improved due to improved usability and site maintenance.

Final achievements

• Increased the monthly number of orders from 54 to 265 pieces
• Increased monthly traffic volume from 2500 to 9200 visits
• Increased search conversion by one and a half times

Next year we plan to introduce new technologies such as AMP pages and improving regional SEO through subfolders to improve visibility in St. Petersburg and Moscow.

If you have questions or would like advice on any aspect of SEO, please email us at info@seo.computer.

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