How to get to the top on Ozon using SEO?

When it comes to SEO, many people associate it with search engines like Google or Yandex. However, SEO methods are also applicable on large trading platforms such as Ozon. Promoting products on marketplaces requires a special approach, and understanding the algorithms that underlie search on these platforms will help you achieve significant business success.

In this article, we will discuss how SEO works on Ozon, how to use keywords correctly, and how to optimize product cards to maximize their visibility.

Why do you need SEO in Ozon?

SEO (search engine optimization) on Ozon includes a set of actions aimed at increasing the visibility of a product in search results on the platform. The SEO process on marketplaces largely depends on the correct selection and use of keywords that help improve the ranking of products in search results.

To understand how important choosing the right keywords is, imagine that you are selling oil. If you search for "Rapeseed oil", your product will compete with over 900 other offers, while the keyword "Rapeseed oil" has 10 times less competition. Therefore, the importance of SEO cannot be underestimated - without considering relevant keywords, you can miss out on a significant number of customers.

How does search work on Ozon?

The search algorithm on Ozon includes several stages that help select the most relevant products for the buyer:

• Formation of a request and selection of candidates: When a user enters a query, Ozon scans the title, category, brand, product description and other attributes to compile a list of products. At this stage, the system can select up to 500,000 candidate products.
• Basic ranking: Products are sorted by text relevance. The more matches of keywords with product attributes, the higher its position. At this stage, the list is reduced to 2000 products.
• Machine learning: Ozon uses a gradient decision tree algorithm to predict the likelihood of purchasing a product by analyzing its attributes, user behavior and ratings.

What we can influence: 5 key tips

To increase product visibility, it is important to optimize the attributes that participate in the search algorithm on Ozon. This directly affects the textual relevance of the product and its position in search results.

• Work with keywords: Before filling out a product card, conduct research on key queries. Use tools to search for popular and relevant queries, such as Google Keyword Planner, Yandex.Wordstat and others. Add high-frequency keywords to the product title and lower-frequency keywords to the description.
• Full filling: Fill out all the fields of the product card, without omitting a single attribute, for example, color, size, material. The more detailed the description, the higher the likelihood that the product will be noticed by the Ozon system.
• Unique Description: Do not copy description text from competitors. Create a high-quality and unique description for each product using a semantic core. This will improve customer perception of the product and increase the likelihood of being included in search results.
• Use synonyms: Vary your keywords by adding synonyms and different variations of phrases. This expands the range of queries by which your product can be found.
• Adaptation to requests: Constantly analyze for what queries your product appears in search results and read customer reviews. Depending on the information received, adapt product cards to increase their relevance.

Conclusion

Promotion on Ozon requires an understanding of how search algorithms work and the use of effective SEO methods. To achieve better results, start by properly optimizing product attributes, and then continue to adapt your actions based on performance analysis. Regular work on SEO will help bring your products to the top and significantly increase sales.

If you want to learn more about promotion on Ozon or get professional advice, write to the SEO studio "SEO COMPUTER" with any questions at email info@seo.computer.

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