How to get a job as an SEO specialist?

Recently, in our company, we were faced with a situation where there were a lot of SEO promotion projects, but not enough hands to complete them. This is especially due to the fact that during the pandemic, many offline businesses began to actively develop online trading, and SEO promotion remains one of the most reliable and effective methods of attracting traffic to websites.

Having posted a vacancy on one of the popular job search sites, we encountered a number of problems. Here are the main ones:

• Many apply for jobs that are clearly not suitable for them, without the necessary experience or basic skills, even if they have completed online courses;
• Existing specialists do not always describe in detail their skills and the tools they work with;
• Novice SEO optimizers often get carried away with details and forget about the fundamental principles of how search engines work.

Because of this, we decided to write this article to help aspiring SEOs understand where to start and how to prepare for an interview with a digital agency.

Where to start on your SEO journey?

If you decide to develop in SEO, the first step is to study the theory. SEO promotion is the process of improving a website’s position in search engines, and for this you need to understand what search engines value and which sites are easier to rank in the TOP.

The main search engines that are actively used in Russia are Yandex and Google. It’s worth starting by studying the principles of their work:

Yandex shares the principles of website ranking Here, and about bad sites and their problems - Here.

Google, while not as open about sharing its algorithm, also provides useful guidelines for SEOs Here.

Basic Concepts

Just knowing the terms doesn't mean much, but it's important to understand the basic concepts of SEO. The main terms include:

• Semantics (semantic core, search query, frequency, commercial keys);
• Metrics and analytics (site visits, bounces, viewing depth, conversion);
• Links (link building, natural links, link mass, gray SEO);
• Ranking factors (commercial, behavioral, text).

Services for SEO promotion

All tools for the work of an SEO specialist can be divided into two categories: for collecting statistics and for automating routine tasks.

There are two main services for collecting statistics:

• Yandex Metrica;
• Google Analytics.

The following tools are suitable for performing optimization-related tasks:

• Yandex Webmaster;
• Google Search Console;
• SEranking;
• SerpStat;
• TOPVisor;
• Ahrefs;
• MiraLinks;
• ADVEGO;
• TEXT.RU and others.

Even if you haven't used these services yet, you should familiarize yourself with their functionality to understand when and how you can use them in your work.

Stay up to date with news and changes in search engine algorithms

This is extremely important! Search engines are becoming more complex and human-like, and ignoring changes in their algorithms can lead to serious problems with site rankings and losses for clients.

We recommend subscribing to the mailing lists of major SEO agencies and staying tuned for new materials from experts in this field. This way you will always be up to date with current news and will be able to demonstrate your knowledge at the interview.

If you have any questions about SEO promotion, write to us, and we will be happy to help you with solving any problems.

You can contact us by email: info@seo.computer.

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