How to find and hire an experienced SEO specialist [instructions]

What you need to tell an SEO specialist to make your website sell in search engines

If you are planning to work with an SEO specialist or agency, it is important to prepare all the necessary information in advance. In this article, we will tell you what questions you should answer to ensure that your negotiations are as productive as possible.

Tell us more about your business

It is important that an SEO specialist understands how your business operates and what your goals are. This helps you build a strategy that is focused not only on promotion in search engines, but also on achieving your business goals.

1. How do you make money?

Understanding the main sources of income for your business allows you to focus on the most profitable areas. Knowing this information will help a specialist understand where to focus their SEO strategy.

2. What are your organization's mission, vision and values? What are you known for or want to be known for?

It is important that an SEO specialist knows the key features of your brand. For example, if your company is known for high quality service, this should be reflected in the content you create.

3. Can you describe your ideal target audience?

Answering this question will help you avoid scattered and untargeted traffic. The more accurately you define your audience, the better quality leads you will generate through SEO.

4. Who would you say are your main competitors?

An SEO specialist must understand who is competing with you on search engines. This helps assess opportunities for promotion and identify best practices from competitors.

5. Why would someone choose you over your competitors?

This question will help you clearly articulate how your business is different from others. This knowledge should be the basis for creating a unique competitive advantage in SEO.

6. What are your goals?

It is important to understand what you want to achieve with SEO: increasing traffic, increasing sales, attracting customers to a certain region, and so on. Clear goals will help you choose the appropriate strategy.

7. How do you think SEO can help achieve this goal?

This question helps establish a connection between the client's expectations and the actual SEO opportunities. You need to understand what other marketing mechanisms work in your company.

8. What is your budget for SEO?

A clear understanding of the budget allows the SEO specialist to offer realistic goals and timelines for achieving the goals. Without this step, it is impossible to accurately estimate how much it will take to achieve your goals.

9. What do you want to get out of this SEO project?

Some clients want to outsource the SEO work entirely to specialists, while others are looking for advice or assistance in implementing an existing strategy. Knowing your expectations helps build effective collaboration.

10. How would you define success?

This question provides insight into how the client perceives the outcome of SEO services. Determining a successful result helps a specialist correctly build a work strategy.

11. What does the internal team look like in terms of resources and experience?

Understanding what resources and expertise you have within your company allows your SEO to develop a strategy that fits your team's capabilities and stays within your budget.

12. Are there any possible restrictions such as development or approval queues?

It is important to understand if there are any obstacles or limitations in your company that may affect the timing of your SEO strategy. This will help avoid unrealistic expectations and save time.

13. Tell us about the SEO you have done so far

Previous SEO experience will give the specialist an understanding of what has already been done and why it did not lead to results. This helps to avoid mistakes and adjust the strategy taking into account past experience.

14. Who are your stakeholders?

It is very important to know who in the company will be involved in the SEO process. This will help avoid misunderstandings and improve communication during the work process.

15. What is the most important thing for you in an SEO agency?

This question helps to understand what the client expects from working with SEO specialists. Finding this out at the final stage will help conclude the negotiations by clarifying all the important aspects of cooperation.

If you have any questions about search engine promotion, you can always contact the SEO studio "SEO COMPUTER" for advice. Write to us at info@seo.computer and we will be happy to help you!

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