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If you want to objectively evaluate the progress of your website, forget about the method of measuring the number of keywords that hit the TOP. This method no longer works. There are now more accurate and relevant ways to measure SEO results. Let's figure out how to correctly evaluate the effectiveness of promotion today.
As has already become clear, focusing on top positions for competitive queries is not the best approach. Now the indicator called “visibility” is much more important. This is due to the fact that the success of promotion now depends not only on what queries got you to the TOP, but also on how much targeted traffic the site brings, including long-tail queries.
What is visibility? This is the ratio of impressions of your site in the TOP 10 for targeted queries to the total number of impressions for the same queries. It is important to note that for the calculation it is assumed that a site that is in the TOP 10 will always be shown to the user, regardless of the request.
The following formula is used to calculate visibility:
Visibility = SUM(Frequency of requests in TOP10) / SUM(Frequencies) * 100%
This is a simplified version of the explanation, but it is easy to understand and allows you to clearly evaluate the results of SEO promotion.
If you have questions or need help in SEO analysis, you can contact the SEO studio "SEO COMPUTER". We will be happy to help you understand the issues of evaluating promotion effectiveness. Write to us by email info@seo.computer.
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