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The process of website promotion is a complex task that requires care and professionalism. Understanding SEO can be difficult for a newbie, but with this checklist you can take basic steps to improve your site's ranking in search engines. SEO, or search engine optimization, includes a set of actions aimed at increasing the visibility of a website in search results and attracting targeted traffic.
There are several key stages in SEO:
Each of these stages requires a careful approach. Here are the main steps you need to take to promote your website in a search engine:
1. Create a backup copy of the site. This will help restore the site if problems arise.
2. Connect statistics services. To evaluate the effectiveness of promotion, use tools such as Yandex.Metrica and Google Analytics. If you also work with social media, set up end-to-end analytics for a comprehensive assessment.
3. Collection of the semantic core. This is the process of selecting keywords and phrases that users search for most frequently that are relevant to your site. To do this, use services such as Yandex Wordstat, KeyCollector or other available tools. After collecting words, it is important to distribute them across site pages and use them in texts and meta tags.
4. Set up the robots.txt file. This file helps search engines determine which pages on a site to index and which not.
5. Create a sitemap. Create a Sitemap.xml file that will include all the pages on your site that need to be indexed by search engines.
6. Remove duplicate pages. Pages with almost identical URLs can make it difficult to promote your site. Bring them to a single form, leaving only one version of the page.
7. Set up canonical URLs. This attribute helps search engines understand which page is the main one if one product or page is available in several options or categories.
8. Make sure pagination is working correctly. Legacy "next" and "prev" tags are no longer recognized by Google, replace them with current methods to improve indexing.
9. Check the list of excluded pages in Yandex.Webmaster. Make sure that pages that need to be indexed do not have unnecessary restrictions.
10. Check page indexing. It is important that the number of pages indexed in search engines is similar.
11. Pay attention to broken links. Having such links on your site can negatively impact SEO, so check them regularly and remove them.
12. Server errors and response time. Problems with the server can slow down the loading of the site, which negatively affects its ranking in search results.
13. Optimize page loading speed. Use speed testing tools to speed up your site's loading time.
14. Make sure the site displays correctly on mobile devices. Modern search engines value the mobile version of a website as an important ranking factor.
15. Test the site in different browsers. Make sure your site displays correctly in all popular browsers.
16. Check the site for malware. This will help avoid sanctions from search engines and improve site security.
17. Set up the main website mirror. Make sure search engines are indexing the correct version of your site, especially if you have mirrors.
18. Check meta tags and -tags. Make sure that the site contains all the important tags, such as Title, Description, Keywords, and H1, which help search engines understand the content of the pages.
19. Do you work in the same region? Specify this in the settings of Yandex.Webmaster and Google My Business to improve your local positions.
20. Add breadcrumbs to website pages. This will improve navigation and help visitors navigate your site more easily.
21. Do internal linking. This will help improve page weight and direct users to other important pages on the site.
22. Avoid hidden content. Search engines may view hidden text as an attempt at manipulation, which will result in sanctions.
23. Optimize your images. Write an alt and title for every image on your site to improve SEO.
24. Work with texts. Make sure the content on your site is unique, meaningful, useful, and well-written. It is also important to use keywords correctly and use visual elements such as images and lists.
25. Evaluate your link mass. Compare the number of links with your competitors. If there are fewer of them, it’s worth working on link building.
26. Create pages with important information if they don't exist. These may be the pages “About the company”, “Contacts”, “Delivery conditions” and others.
27. Add links to social networks. If there are no accounts, create them and actively work on promoting them.
28. Switch to HTTPS. This will increase the security of the site and improve its ranking in search engines.
29. Monitor your CTR. Check this data in Yandex.Webmaster and Google Search Console to track how effective your promotion is.
30. Analyze user behavior. Look at site visit duration and bounce rates to understand how well your content is meeting audience expectations.
31. Check for sanctions. Keep an eye out for possible sanctions from search engines that may affect your site's rankings.
32. Make sure that micro markup is configured correctly on the site. This will help search engines better understand the content of your site and improve its visibility.
This checklist covers the basic SEO steps that will help you improve your website's rankings. Of course, SEO is a complex and lengthy process that requires attention and regular work. If you have any questions about SEO, do not hesitate to contact the "SEO COMPUTER" studio for any question by email info@seo.computer.
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