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A comprehensive site audit includes a range of checks and analyzes that are aimed at identifying weaknesses and improving site performance. This could be a technical audit, usability analysis, SEO assessment and other aspects. For those who are on a budget, conducting such an audit yourself can be an excellent solution.
The main stages of a self-audit of a website include:
The first step is to check the robots.txt file, which governs which pages on your site can be indexed by search engines. It is important to ensure that there are no errors in the file and that important pages are not excluded from indexing.
Additionally, you need to check for XML and sitemaps. An XML map helps search engines crawl and index pages, while an XML map is user-friendly.
It is also important to check that the HTTP headers are correct:
The site loading speed should be optimal – no more than 2-3 seconds. In case of slow loading, you should optimize the images and remove redundant code.
To check indexing, you need to use the search command "site:" in the search line. It will help you understand which pages are indexed and which may be blocked. A difference in the number of indexed pages and actual pages may indicate configuration problems or duplicates.
Website usability is an important element that affects conversion. To evaluate the ease of use of the site, you should pay attention to:
It is important to look at the site through the eyes of a new user to evaluate how easily and quickly he can find the information he needs.
The structure of the site should be logical and convenient, with minimal nesting of pages (3-4 levels), without unnecessary and uninformative pages. You should also provide “breadcrumbs” to improve navigation and a convenient menu layout.
To evaluate internal ranking factors, you need to check:
Checking for duplicate content is important to avoid your site from being penalized by search engines. It is necessary to check the accessibility of the site from different addresses (for example, with and without www, with different extensions). All site mirrors must be combined through 301 redirects. It is also important to remove duplicate content on different pages.
To check the validity of the code, you can use specialized online tools, for example, W3C Validator. Errors that are found should be corrected to improve the quality of the site.
An equally important step is to analyze incoming links and determine the quality of the link mass. Links from dubious or spam sites can negatively impact your site's ranking in search engines.
You should also check whether the site is present on social networks. Links from social platforms can have an impact on SEO, and if this is not the case, it may be worth considering promoting through social channels.
Based on the collected data, you can make a list of problems that interfere with the successful promotion of the site. After this, it is important to consistently eliminate them to improve the performance of the site and its position in search results.
If you have any questions about conducting a site audit or improving its SEO indicators, you can contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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