How to Develop an SEO Strategy to Increase Sales

Growing sales is one of the key goals of any business, and a properly planned SEO strategy plays an important role in achieving this success.

Let's figure out how to develop and implement an SEO strategy so that the results are obvious and measurable.

What is SEO Strategy

Before moving on to detailed planning, it is important to understand what an “SEO strategy” is.

Typically, an SEO strategy is defined as a set of actions aimed at promoting a website in search engines. This formulation is certainly correct.

An SEO strategy is a document that describes:

• specific SEO promotion goals with clear and measurable indicators;
• ways to achieve them;
• results of an initial analysis of the technical condition of the site and available resources;
• optimization methods based on the analysis performed;
• a list of tasks to be performed with priorities determined based on the effectiveness of each action, as well as deadlines for implementation;
• methods for recording and evaluating intermediate and final results, indicating what will be considered successful.

Essentially, an SEO strategy is a map that will guide you towards your goal. Therefore, the first step is always to determine the goal of promotion.

If we are talking about an SEO strategy for sales growth, then the main goal is to increase website conversion and increase the number of leads that come to the sales department through the website.

This goal can be defined, for example, as follows: “increase the number of applications and calls from the site by 30% (or 2 times) in comparison with current indicators.” However, do not forget that sales growth is not the only possible goal of SEO promotion. You can also set goals to improve the quality of traffic, reach top positions in search results for key queries, increase brand awareness or improve reputation in search engines. Which goal you choose depends on your needs.

Important: avoid vague goal statements. To ensure they are accurate and effective, use the SMART method, which calls for goals to be specific, measurable, achievable, relevant, and time-bound.

It is also necessary to take into account not only the company's available resources, but also the characteristics of your field of activity, as well as the tactics of competitors.

It is ideal to create an SEO strategy at the site development stage. This will ensure the site is structured correctly from the start and will ensure that important keywords are covered.

Why do you need an SEO strategy?

Why do you even need an SEO strategy for a business?

Firstly, it is needed to achieve business goals and use resources efficiently. When you have a clear plan, the implementation process is more organized:

• with every step you will move closer to your goal, avoiding unnecessary experiments;
• all improvements will be targeted, aimed at achieving real results;
• the time required to achieve goals is optimized, as well as the resources consumed and the costs of attracting specialists.

Secondly, an SEO strategy helps you quickly adapt and influence the current situation:

• fixed reference points and intermediate results allow you to quickly identify deviations from expected indicators and timely correct actions;
• Implementation of the strategy involves regular monitoring of the site’s condition, which allows problems that arise to be quickly resolved.

Thirdly, proper SEO modernization of a website increases its conversion rate. The use of an SEO strategy affects not only the technical aspects of the site, but also its functionality and interface, which together contribute to more effective customer acquisition.

SEO traffic is highly converting, and a systematic approach to using it will allow you to maximize its results.

Fourth, SEO has a long-lasting effect. Once the work is done and the funding stops, you will still receive traffic from search engines for months or even years. This is the advantage of SEO - low cost in the long run. The only thing that can affect your rankings is competitors or changes in search engine algorithms.

Factors influencing the choice of strategy

Choosing an SEO strategy depends on two key factors: the goals you want to achieve and the current state of the site.

Let's look at how an SEO strategy will be built for the most common goal - “increasing sales from the site.”

If you have a commercial website, then the goal of SEO promotion will be to increase the number of applications or calls, for example: “increase applications from the site by 30%.”

Although SEO primarily affects traffic, you cannot directly influence website conversion through SEO alone, but you can significantly increase the volume of traffic.

To calculate how many visitors you need to attract to achieve your desired goal, you need to know:

• what is the conversion rate of the site at the time of the start of SEO promotion;
• how many applications or purchases you want to receive as a result.

Now you need to understand how and by what means you will attract the necessary traffic.

This stage already brings you closer to the completion of the SEO strategy, since the goal and ways to achieve it have already been formulated.

But can you achieve this goal with the current state of the site? To do this, you need to assess its current condition.

We'll talk about this and other aspects of SEO strategy next time.

If you have any questions or need advice on SEO, you can write to our studio "SEO COMPUTER" at: info@seo.computer.

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