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SEO specialists actively use the concept of topic clusters, but how effective is this approach in practice? Before we dive into the answer, subscribe to our Telegram channel so you don't miss any new articles!
Thematic clusters are a grouping of pages that are related by one common topic. These are sort of content hubs where pages are grouped together to cover an entire topic in detail.
The thematic cluster includes three main components:
Topic clusters help search engines better understand your site's structure, allowing them to view you as an authoritative source on a specific topic.
Simply put, it is one of the ways to organize your website structure to achieve your SEO goals.
Although Google does not directly mention topic clusters, the concept has gained acceptance among SEO professionals and is widely used to improve search engine rankings. Topic clusters are effective for SEO because they:
This is a classic example of a topic cluster: one main page links to subpages, each of which covers a different subtopic. The content is mostly evergreen, eliminating the need for frequent updates.
This content hub is an overview page that links to various resources grouped by subtopic. Unlike the first example, here the content is structured by subtopics, which makes it more flexible.
This content cluster is a huge database with many pages that can be sorted and filtered by categories, such as “workouts for women” or “chest workouts.” This is another example of how content clustering can be used effectively for SEO.
The use of such a structure leads to improved SEO positions of the site.
The first step in creating a topic cluster is choosing an appropriate topic. It should be narrow enough to focus on one concept, but at the same time broad enough to create many subtopics for it.
Here are a few factors that will help you choose the right topic:
Wikipedia is an excellent resource for identifying major topics and subtopics. Each Wikipedia article fully covers its topic and links it to other subtopics, making it easy to create topic clusters.
See if there is a Wikipedia page on your topic. Then explore the subtopics it covers and pay attention to internal links.
If you don't find enough subtopics, use tools like MissingTopics to pull data from popular pages. This tool allows you to search for key topics and subtopics that may be useful for creating a cluster.
Also be sure to check the topics you found through services like Wordstat.Yandex to get additional keywords for your articles.
Now you have a complete list of keywords and subtopics. The next step is to create a plan for your topic cluster. Determine which topics can be combined on one page and which will require a separate page.
Please note that it is important not to create too many pages to avoid keyword cannibalization.
There is no exact answer to this question. The number of pages depends on the depth of coverage of the topic, but it is important to create enough content to cover all aspects of the topic without creating redundant pages.
Creating a cluster in 10 minutes is just the beginning. Continuous improvement and expansion of clusters will contribute to the growth of your site and improve its position in search engines.
If you have any questions or need help, do not hesitate to contact the SEO studio "SEO COMPUTER" with any questions by email: info@seo.computer.
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