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Have you decided to create a website? Have you thought about its design and functionality? Are you choosing the best specialists for development? Stop for a moment and think. Thousands of websites already exist, but many of them are abandoned and do not attract customers. They cannot rank in search engines or are not even indexed. Creating such sites is wasted money and time.
How to create a high-quality website that will load quickly, is user-friendly, has high conversion rates and good positions in search results? This is the basis of an effective SEO strategy. In this article, we’ll look at how to properly plan a website structure for search engine optimization.
What should you consider when planning your site structure?
1. Study your competitors. Create a detailed catalog of the products or services you offer. It is important not to simply combine all options into one category, but to create separate pages for each service or product. For example, if your company is engaged in the construction of houses, then create separate pages for “construction of wooden houses”, “construction of frame houses” and other subcategories.
The task is to compile the most detailed list of goods and services, dividing them into catalogs and subdirectories.
Even for contextual advertising, it is much more effective to direct users to pages with specific requests, for example, “order the construction of a wooden house,” rather than to a general page of all services. This way, users will immediately get to the desired page.
2. If the site structure is too large (more than 20 items), think about which services can be moved to the third nesting level - as subcategories within the main category.
3. Make a list of keywords for each page. Use special tools to select keywords. Also be sure to include synonyms that may be useful for your semantic core.
4. Determine the main service that will be presented on the main page of the site. This is usually the most general and highly competitive service. The home page will almost always rank higher than the internal pages, so it is important to include the most popular queries on it. A good home page will “pull up” internal pages that are optimized for narrower and more specific queries.
5. Think ahead about the CNCs (human-readable URLs) for the pages. Create short but concise addresses with main keywords.
Important! When creating subcategory URLs, do not use the same words that are already present in the main category URL. This will help avoid keyword spam and improve the perception of addresses for both users and search engines.
What are the benefits of following these rules in practice?
You will get a website that will be easy to promote using SEO, contextual advertising or other methods. This will save you time and money, because the site will not need to be redesigned to adapt to advertising campaigns.
For detailed advice on website creation and optimization, you can contact the SEO COMPUTER SEO studio. We will be happy to help you with any questions regarding SEO promotion.
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