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The semantic core is a set of keywords and phrases on the basis of which the promotion of your website in search engines will be based. Proper formation of the core allows you to attract target users and is a key element in successfully promoting a website and increasing sales for commercial projects on the Internet.
The semantic core means not only the selection of keywords, but also the work of placing them on the pages of the site, which helps improve the visibility of the resource in search engines.
Entry points are the pages of a website that users will land on based on queries from search engines. These pages need to be promoted to attract traffic.
If the site has several pages with similar content, then choose the one that best meets user needs and has sufficient link mass.
For each entry point, create a list of keywords that accurately reflect the content of the page. If there is not enough content on the page, increase the amount of content to make the page more relevant to search engines. Use query statistics services such as Yandex Wordstat or Google Keyword Planner to get up-to-date data on query frequency and user needs.
At this stage, you can expand the list of entry points if you discover a group of queries that can be separated into a separate page.
Basic free services for query analysis:
At this stage, you receive a list of keywords for each page, which forms the basis of the semantic core.
For each page, you need to select several of the most significant keywords. You should use high-frequency keywords on your home page and low-frequency keywords on your internal pages.
The frequency of keywords is determined using statistics services, where you can find out how many times a month a particular query is searched for. The threshold between high-frequency and low-frequency words may vary depending on your project.
Typical distribution: 2-3 high-frequency keywords are placed on the main page, and one low-frequency keyword is selected for each internal page.
Don't forget about the "nausea" of keywords - they should be evenly distributed throughout the text. It is important that the keyword density does not exceed 5-7% of the total text volume, otherwise it may affect the user’s perception of the text and lead to sanctions from search engines.
Too high a keyword density will make the text difficult to understand, and visitors will be more likely to leave the page. It is important to remember that SEO is not only about search engines, but also about the quality of content for users.
To achieve maximum efficiency from the semantic core, it is important to correctly distribute the static weight of pages. Low-frequency queries can help promote high-frequency ones on the home page if you set up the right links from internal pages to the home page.
It is important that links are placed in context and not as navigation links. Thus, you improve the internal structure of the site and help search engines index pages better.
Clustering is the process of distributing keywords across website pages. This stage is important to ensure that each page is promoted for those queries that best match its content.
The main errors that may occur during clustering:
For successful promotion, create a branched site structure with a large number of pages, each of which will be optimized for specific keywords corresponding to its content.
If you have any questions about SEO promotion, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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