Greetings! Today we’ll talk about how to correctly fill out the ALT and TITLE attributes for images, as well as how this affects your website’s SEO and online search performance.
What is the ALT attribute?
The ALT attribute is a text description of the image that is displayed if the image has not loaded. This attribute also helps search engines and robots understand what is in a picture, since they cannot "see" images like a human can. Even though modern search engine algorithms such as Yandex can recognize the content of images, the ALT text attribute is still important for SEO and website accessibility.
How to correctly fill in ALT for images
Here are some guidelines for filling out the ALT attribute correctly:
- The description must be meaningful and accurately reflect what is shown in the picture.
- Do not use long sentences or exceed 250 characters.
- Avoid spam: Don't overload the attribute with unnecessary keywords.
- Use Cyrillic if the site is aimed at Russian-speaking users.
- Each image must have a unique description, avoid duplicating texts.
Why do we need the Title attribute?
The TITLE attribute is a pop-up description that appears when you hover over the image. This helps users understand what is in the picture without opening it. Title is also useful for SEO, as it complements the ALT attribute and helps improve the perception of content on the site.
The code for the TITLE attribute looks like this:
The requirements for writing text in the TITLE attribute are similar to those for the ALT attribute.
Where should I fill in Alt and Title?
The location of the fields to fill out these attributes depends on the content management system (CMS) on which your site is built. If you don't know where to find these fields, contact your developer or request a technical audit. Typically, the settings for the ALT and TITLE attributes can be found in the image settings when adding or editing images on the site.
Conclusion
Correctly filling out the ALT and TITLE attributes not only improves your site's SEO, but also improves user accessibility and improves behavioral factors. This has a positive effect on the site’s position in search engines, especially for queries related to images. By working with these attributes, you can significantly increase traffic to your site and improve its performance.
For additional consultations or questions on SEO optimization, write to the SEO COMPUTER studio at info@seo.computer.
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