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Proper text optimization of content is crucial for successful website promotion. Often, SEO specialists resort to the help of copywriters, who may not always understand the specific requirements for texts for websites. Therefore, it is important to competently draw up technical specifications (TOR) in order to obtain high-quality content. This article provides key recommendations for drawing up technical specifications for an SEO copywriter.
First of all, it is important to clearly formulate the topic of the future text. For example, if your company sells children's shoes, select a popular information query related to that topic.
Use keyword tools to find relevant queries. For the topic “children's shoes”, you can further explore options with questions such as “how to choose”, “where to buy”, “why should you buy”.
After choosing a topic, it is important to select key phrases that may be of interest to the target audience. Pay attention to synonyms and similar phrases. For example, “children's shoes” and “shoes for children” are two different queries, although their meaning is similar.
Do not forget to indicate the frequency of keywords and determine their priority. At the same time, it is important not to overuse repetition of key phrases in order to avoid over-optimization and not disrupt the naturalness of the text.
If you are not sure about the optimal length of an article, conduct an analysis of competitors who rank high for your queries. Study the text size on their pages to guide you accordingly.
It is also important to indicate the structure of the article: how many sections it should contain, what issues should be addressed and whether there should be a final conclusion. Prepare an outline of the article or at least the main points that the copywriter should cover.
Explain to the copywriter why you are writing this text, what goals you want to achieve, and who your target audience is. This will help the author write material that will meet expectations.
It is also important to indicate the style of the text: whether it should be informative, expert, easy to understand, or, conversely, more formal and strict.
Since on different exchanges you may find performers who do not always provide original lyrics, it is important to indicate in advance the percentage of uniqueness that you expect. You can also specify what level of “water” or spam is acceptable.
To check the uniqueness of the text, there are various online services that will help you avoid using unoriginal materials.
If there are other requests that you consider important for the assignment, be sure to indicate them in the statement of work. A detailed and clear assignment will save time on further revisions and improvements of the text.
Some clients may ask to add semantic markup or fill in meta tags, but if the copywriter does not have the necessary knowledge in SEO, it is better to entrust these tasks to specialists.
A well-written technical specification is the key to successful cooperation with a copywriter. It will help you avoid misunderstandings and get high-quality text with minimal modifications. Remember that a good copywriter is a valuable resource worth maintaining. If you liked the cooperation, be sure to keep in touch so that you can work with him in the future.
If you have any questions about SEO promotion, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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