How to conduct an independent SEO audit of a website

How to start promoting your own business on the Internet? Some people immediately start with contextual or targeted advertising. However, before spending money on advertising, you should check your site for possible errors and problems.

In this article we will look at what a website SEO audit is, why it is needed, and how you can conduct it yourself. This material will be useful:

Marketers involved in online promotion;
Website owners who want to understand the basics of SEO promotion.

Goals of conducting an SEO site audit

An SEO audit helps identify problems that may hinder the successful promotion of your website. Let's look at a few cases when SEO analysis becomes necessary:

If your website has just been launched or is under development.
If previous promotion attempts did not produce tangible results.
If the site has not been promoted for a long time and its SEO effectiveness has decreased.
To improve the current site strategy.

A properly conducted audit allows you to:

Determine the current position of your site in comparison with competitors.
Increase search traffic.
Understand how attractive the site is to search engines and what needs to be corrected or improved.

Even if your website has been running for a long time, regular SEO audits are necessary because new errors may appear over time.

After the audit, you will receive a clear algorithm of actions for further steps.

A selection of automatic services that allow you to independently conduct an SEO audit

To conduct an SEO audit, you can use various online services:

To find broken links, use Check My Links or Badlinks.
You can evaluate your link mass using Checktrust.
To check the uniqueness of the text, services such as Turgenev and Text.ru are suitable.
To measure site loading speed, use PageSpeed Insights.

In addition to these tools, there are more comprehensive services that evaluate the site according to several parameters. However, due to sanctions, many of them have become unavailable in our country.

Instead, you can use the following programs:

Hand
PR-SO
Similarweb
Creating Frog SEO Speeder

However, you need to understand that even with the help of these services, without minimal knowledge in SEO, you will not be able to correctly interpret the results. This will require manually analyzing data, collecting recommendations, and creating a remediation plan.

Analysis of commercial factors

Some commercial factors that are not checked by automated services play an important role in the success of your site. These factors show how convenient the site is for users and whether it facilitates the completion of targeted actions (for example, shopping or ordering a service).

Here is a list of important factors:

Contacts: Every detail that simplifies communication with users. This may include work hours, telephone numbers, travel directions and other means of communication.
Assortment: Regular updating and expansion of the assortment, its completeness and compliance with competitors.
Product cards: Quality of images, detailed descriptions, current prices, ease of placing a button to place an order.
Company information: Details about the company, availability of certificates and licenses, examples of completed work, reviews from satisfied clients. The more positive evidence, the better for the site.

Advantages and disadvantages of self-audit

Conducting an SEO audit yourself has its pros and cons.

Advantages:

Low or zero cost (except for your time).
The opportunity to gain a deeper understanding of how your site works and how to improve SEO optimization.

Flaws:

Basic knowledge of IT, technical analysis and marketing is required.
It is impossible to conduct a high-quality audit using only automatic services; manual analysis will be required for marketing factors.
Analysis can take a lot of time and effort.

Conclusions

Many website owners end their audit at this stage. If everything is done correctly, you can proceed to drawing up an action plan to eliminate errors. However, for full optimization, it is better to turn to professionals, since there are many more ranking factors than described in this article, and they are often intertwined. For example, introducing a mobile version of the site will help speed up its loading on mobile devices.

Self-optimization is often limited to fixing a few errors. To achieve a significant increase in traffic, you need a comprehensive approach that includes working with content, links and constant monitoring of analytics.

Attracting visitors to your site is only half the battle. You also need to make sure he wants to stay. To do this, it is important to take into account usability and commercial factors, which can be assessed using analytics systems. It is important to understand your target audience, their needs and interests, and only then engage in optimization.

It’s easier, faster and of better quality to entrust the SEO audit to professionals. By contacting us, you will receive a report with a complete list of errors and recommendations for eliminating them. Write to us for detailed information and exact cost.

You can contact the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.

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