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A site audit is the process of checking a resource for compliance with certain criteria that affect its visibility in search engines and will help attract more visitors from search results.
During the audit, various website elements are analyzed, such as response codes, meta tags, texts, links, images, page indexing, loading speed and much more.
In this article, we will look at two ways to conduct an audit: using a website analysis service and software that combines several tools for an integrated approach. We will also share free analysis tools.
The first audit method is simple, but requires significant costs, since the minimum cost of using such a service is a certain amount per month. For this tariff, checking up to 150,000 pages will be available. This may be enough for one site, but if there are more sites, you may need a plan with a higher limit.
However, this service is a powerful tool that allows you to perform a complete analysis of the health of your site. Using this service, you can check positions for key phrases, evaluate loading speed, and also check how the site is displayed on mobile devices.
The second method is much cheaper, but to work with it you will need a subscription to special software, which is much cheaper in an annual format. There is also a free version of the program with a limited number of crawled links, but for small sites it will be quite suitable.
To scan large sites with a large number of pages, you need a powerful computer with sufficient RAM (from 16 GB). Otherwise, the program may pause due to lack of resources.
It should also be noted that the program does not support the Russian language, which may complicate use for some users.
Settings before starting the audit:
Once the scan is complete, the report will show all the problems found, grouped by importance. You will be able to assess the state of each of the components of your site and, based on this data, set priorities for further work to correct errors.
This service is cloud-based, which allows you to continue working on your computer without overloading the system. It also provides detailed explanations for each issue found.
Plus, for the same price, you get access to a whole host of other tools, such as link analysis, which expands your auditing capabilities.
If you don't want to spend a lot of money, but have a powerful computer, you can use a program with additional analysis tools. This program will give you a lot of data, but you will have to interpret the results yourself and understand what needs attention.
The program provides information about empty meta tags, absence of duplicate keywords, and other important aspects such as correct Title and Description formatting, as well as checking links and server response codes.
The program does not offer ready-made solutions, but is a useful tool for finding problems on the site.
To improve your site's performance, you should also pay attention to a number of free tools.
To check the loading speed of a website, you can use a special service that analyzes both mobile and desktop versions. A good result is a loading time of up to 3 seconds. You can optimize this indicator by reducing the size of graphics, improving caching, and other methods.
To check the status of your site in more detail, you can use various webmaster tools that allow you to obtain data on critical errors, problems and recommendations for improvement. These tools will help you detect possible errors that affect your site's indexing and visibility in search engines.
Google tools can also help you monitor the health of your site by getting reports on its performance, indexing issues, and page errors.
If you have any questions about any of the stages of the audit, do not hesitate to contact the SEO studio "SEO COMPUTER" by email at info@seo.computer, and we will be happy to help you understand the process.
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