How to collect a semantic core for a website in SEO

So, you have a page for which you need to select semantics.

Most often these are the following types of pages:

  • home page
  • catalog page
  • product card
  • article
  • service

The first step is to understand how users search for this catalog, product or article.

To do this, enter a query into a search engine and see which sites are in the TOP 10.

If the pages from the TOP 10 match our type, we check their visibility - the queries for which these pages are ranked in search results.

You can use the following tools to check page visibility:

  • Service A
  • Service B

We analyze the visibility of pages that are in the TOP 10 and check what queries they use.

Now we have our basic queries. Next, you need to collect additional, more clarifying queries.

To do this, we use specialized services, such as query statistics, and select the appropriate region for promotion.

We enter the main query and begin to look for additional clarifying queries, using operators to speed up the search.

After you have collected clarifying queries, you need to select those that are most relevant to our topic.

Frequency collection

It is important to consider that the frequency of queries may differ in different search engines. Therefore, it is important to collect frequency from both Yandex and Google.

For Yandex, we collect frequency through special services.

For Google, you can use other tools, such as services for estimating traffic volume, for example, in the A-service.

After we have collected frequencies from Yandex and Google, we create a summary table. We remove requests with zero frequency in both systems.

Then we sort the queries in descending order of frequency and mark those that are most important for promotion.

Based on these requests, we will generate meta tags, texts and other content for pages.

If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.

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