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The initial stage of SEO optimization of a website is the selection of keywords for promotion. These words must exactly match the needs of your target audience. For example, a search for “mp3 free” should not lead a user to a site that sells excavators just because requests for downloading music are more popular than purchasing excavators. This approach will not benefit the business and, on the contrary, will harm it.
Once it has become clear that keywords should reflect the theme of the site, you need to choose those that will bring maximum benefit and attract targeted visitors. There are two approaches to choosing keywords, depending on how much effort and budget you are willing to put into achieving your goals. One approach involves promoting for high-frequency queries, and the other for mid- and low-frequency queries.
Ultimately, no matter which approach you choose, both can lead to great results. The difference lies in strategy and risk. Promotion for high-volume queries usually comes down to a few of the most popular keyword phrases in your niche. However, competition for such requests will be extremely fierce. To overtake strong players and take top positions, it will take a lot of time, effort and money. Even if you attract the best specialists, success is not guaranteed. In case of failure, all the invested resources may be wasted, and if success is achieved, then the position of your site will depend on only two or three requests. In addition, after the next search engine update, there is a risk of losing your position and being left without traffic.
Promoting a website for low-frequency queries is much less risky. Such phrases can be used in greater quantities, spending a smaller budget. There is less competition for them, and the likelihood of reaching top positions faster is much higher. The more low-frequency queries you use, the lower the risk of being left without traffic. If one request fails to get to the top, you can always replace it with another, continuing to improve the visibility of the site. This approach ensures stable traffic and reduces dependence on changes in search engine algorithms.
It is optimal to promote the site for 5-8 medium or low-frequency queries. It's best when a low-frequency phrase includes high-frequency keywords. To select the most suitable keywords, it is convenient to use search query statistics available in various analytical systems, which will help you navigate search traffic.
Now that you understand how to choose keywords, you can put this knowledge into practice and improve your website's SEO.
If you have questions or need additional advice on SEO, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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