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Modern changes in business and marketing require attention to Internet promotion. Every day the number of “specialists” who promise successful promotion for minimal money is growing. But how to choose a truly experienced SEO specialist who can efficiently promote your website? Let's figure out what you should pay attention to when choosing a specialist.
1. Audit of the project and its current situation.
Not every project requires a standard approach. Some sites need to be improved and others need to be redesigned. A specialist must evaluate your project, understand what work needs to be done, what has already been done, and what stages should be completed to achieve a real effect.
2. Request a list of your competitors.
Researching your competitors is an important step in your SEO strategy. Analyzing their promotion, keywords, content and methods of work will help the specialist understand what actions need to be taken to successfully promote your site.
3. Request a complete list of goods/services.
To draw up an accurate promotion strategy, you need to understand what products or services will be promoted. This will help you choose the right keywords and determine which pages on your site should be optimized first.
4. Specify regions for promotion.
When doing SEO, it is extremely important to take geography into account. It is necessary to immediately clarify in which regions the work will be carried out, as this directly affects the choice of keywords and the approach to optimization.
5. Provide a list of works for the project.
SEO includes not only on-page optimization, but also an external set of works. This could be registration on external platforms or working with local directories. You must have a clear idea of what will be done at each stage of the work.
6. Doesn’t offer you promotion for 20 queries.
Suggesting that you only promote 20 queries is a common mistake. An SEO specialist who only works with a limited set of keyword phrases does not provide a comprehensive approach. It's important to optimize for a variety of relevant queries and take into account the needs of your audience.
7. Uses not only search methods.
A quality SEO specialist uses different techniques to improve the visibility of your website. It should tell you not only about internal optimization, but also about external factors, such as working with reviews, social networks or free traffic sources.
8. Does it make sense to request “cases”.
Although cases can help confirm a specialist’s experience, it is important to understand that they cannot always be considered proof of quality work. Some "cases" may be falsified, and the result may not correspond to real practice.
9. Tell you about the promotion deadline.
Expectations for promotion timing should be realistic. The timing depends on many factors: the quality of your site, the level of competition, and the selected regions. Typically, at least 6 months of active work are required for visible results.
These are the main points to discuss with a potential SEO specialist. It is important to understand that SEO is not a one-time task, but a long-term process. Interact with the specialist, monitor his reports and adjust the strategy as necessary.
Don't forget, if an SEO specialist only shows up to you once a month with a new account, this is a red flag! We recommend avoiding such professionals.
If you have any questions about SEO, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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