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If you have already chosen an SEO agency, then you understand the importance of quality SEO for your website. You are looking for a reliable partner who will help your project reach the top of search results, increase the number of applications and sales. If you have not yet decided, we advise you to understand the main aspects of choosing an SEO contractor.
How to choose a reliable agency? We have prepared for you an algorithm of actions that will help you competently approach the selection and evaluation of SEO companies.
Understanding what problems an SEO contractor needs to solve is the first step to successful search engine optimization.
Goals and KPIs can range from improving search rankings to increasing traffic and conversions. Let's look at the main indicators that you can set for your project:
Positions: Suitable for small sites. It is important to choose the right queries to ensure traffic growth. Payment may be fixed or dependent on achieving high positions.
Traffic: Suitable for all sites where there is demand. Traffic growth depends on positions in search results. Payment can be either for traffic or fixed.
Applications: Suitable for all sites. It is important to consider the cost of the application, as well as conversion and optimize it.
Sales: Suitable only for businesses with clear control of indicators. Payment may be based on a percentage of sales.
Finding a suitable SEO contractor and understanding the terms of cooperation is the key to successful work. Let's look at where and how to look for suitable specialists.
There are several options for finding contractors: recommendations from friends, search engines, ratings, thematic conferences and seminars, expert materials on popular portals and social networks, reviews, freelance exchanges.
However, none of these methods gives 100% confidence that the contractor will offer you an individual approach and ensure an increase in performance.
1) Check the presence of the agency in the ratings of the TOP 100 companies.
2) Make sure that the agency's own website has positions in the search engine.
3) Analyze the agency’s contextual advertising.
4) Check their expertise - look for their performances at specialized events.
5) Make sure the agency is present in professional circles, look at their materials on popular platforms and social networks.
Determining the expertise of an SEO contractor is critical to the success of your project. At the same time, high or low cost of services does not always guarantee high-quality results. Let's consider the key aspects of choosing a performer.
Presence in ratings can serve as an indicator of quality, but each rating uses its own assessment methodology, so you should not rely on them alone.
Some reviews may be fake. However, formal letters from clients or recommendations can be a positive sign. The absence of negative reviews may mean that the agency is inexperienced or just starting out.
High positions in search results are not always an indicator of quality. Some sites may use prohibited SEO methods, which may result in penalties.
If an agency actively uses contextual advertising, this may indicate working with multiple channels, but is not always a guarantee of success in SEO.
Experience and recognition in the industry are positive signs, but it is important to understand that different specialists may be involved in the process of working on a project.
An SEO contractor cannot guarantee specific results as search engines constantly change their algorithms. However, he can guarantee the quality of work and the clarity of his actions.
1) Make a list of 5-10 suitable agencies or freelancers.
2) Request a quote and basic audit.
3) Request an example of a contract indicating the responsibilities of the parties.
4) Hold a meeting to discuss all the details.
5) Check customer reviews and agency reputation through available sources.
Use ranking. Rate each agency for each item on the checklist and make your final choice based on the total score.
Don't forget about control - the SEO process takes time, and the first tangible results are usually visible after several months of work.
Choosing an SEO contractor is a responsible process that requires care and a systematic approach. It is important to set goals correctly, select appropriate KPIs and carefully evaluate the company’s expertise. By following our recommendations, you can choose a reliable partner for the successful promotion of your website.
For advice or questions, please contact the SEO studio "SEO COMPUTER" by email: info@seo.computer
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