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Finding a qualified SEO specialist can be a difficult task, even if the client has at least a basic understanding of SEO promotion. This article provides guidelines to help you choose an experienced SEO expert and avoid unnecessary SEO expenses, even if you do not have in-depth knowledge in the field.
When there is a need to promote a website in search results, many people order SEO services. However, often, especially with insufficient experience, cheap offers are chosen, which often leads to a lack of results after several months of work.
Why is this happening? The reason is the choice of an insufficiently experienced specialist. To avoid this situation, we have prepared tips that will help you make the right choice when looking for an SEO contractor, even if you do not have specific knowledge.
Availability of reviews
Reviews are one of the main factors you should pay attention to. This can be text or video materials, as well as recommendations on official pages or social networks. Reviews that can be checked using links to customer pages are especially valuable. If there are no reviews, ask the contractor to provide contact details of clients who agree to communicate.
Availability and quality of cases
An experienced SEO specialist can always provide cases that describe in detail what actions were taken for promotion and what results were achieved. It is advisable that the cases be published not only on the artist’s website, but also on third-party authoritative platforms.
Examples of cases:
Expert articles
Good SEO specialists publish on specialized resources and maintain their own blogs. This allows you to not only show your knowledge, but also demonstrate your expertise in your field.
Examples of publications:
Tariff prices
When choosing SEO services, it is important to remember that cheap offers may not be effective. Experienced specialists do not offer services for 20,000 rubles, since the price usually correlates with the quality of work. If a low price is offered, it is worth thinking about the competence of the contractor.
Communication with the customer
A responsible contractor will always request information about your project at the first stage of work, ask you to fill out a brief, and provide access to analytics and reports from previous performers. Without this, it is impossible to accurately diagnose the condition of the site.
Number of projects per specialist
If an SEO performer is working on many projects at the same time, you should be wary. It is important to choose a specialist who will devote enough time to your project. The best specialists usually work on 3-5 projects at a time.
Work plan
Before starting work, always ask for an action plan for the next month. It is important to understand what steps will be taken to improve your position and how each step will affect the result.
Agreement
It is necessary to carefully study the contract with the contractor. It should contain clear terms on the rights and obligations of the parties, as well as mandatory SEO guarantees, if any were promised.
Examples of reports
A conscientious specialist will have no problem providing examples of reports or audits performed if this data is not protected by an NDA. Based on these reports, you can evaluate the qualifications of the performer.
Average duration of work with a client
If a specialist or studio has been working with a client for only 4-6 months and cannot justify the timing, this should raise suspicion. Typically, such deadlines are typical for streaming studios, where the client “falls off” due to the lack of visible results.
Site and niche analysis
Before starting work, professionals always conduct an audit of your website and analyze competitors in the niche. This allows you to identify the current problems and potential of the project. An honest specialist will not hide difficulties, but will honestly report problems that may affect progress.
Don't trust empty forecasts
Be careful with forecasts that sound too optimistic. Forecasts without taking into account all factors cannot be accurate. Remember that search engines take into account more than 1000 factors when ranking, and the result of promotion can be unpredictable.
Now, we hope these recommendations will help you choose a reliable partner for SEO promotion and avoid significant financial losses in the future. Choosing the right contractor is the key to successful promotion of your project.
If you have any additional questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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