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Are you confident that your SEO specialist is doing their job properly? If positions and traffic grow, and with them the number of orders, then perhaps there is no question. But what if, after several months of cooperation, the results are far from expected? You can independently check the site based on basic indicators and identify errors that may interfere with promotion.
We have prepared for you a list of tools with which you can conduct a superficial audit of the site and find problems that should have been eliminated in the early stages of SEO work.
If you find errors, this will be a signal that the work was not completed in full or with poor quality. If no errors are found, then you should go deeper into the check. We'll tell you how to do this at the end of the article.
This service helps you check important website indicators, such as the number of indexed pages, domain age, competitive environment, link mass, etc. Based on the results of the analysis, you will be able to understand which errors need to be eliminated first.
Using this service, you can find duplicate pages that interfere with proper ranking and can lead to loss of link mass. To check, just select the pages that are most often duplicated and enter them into the system. This tool is available via VPN.
This service helps you evaluate how your website looks on different mobile devices. Supports all modern models of phones and tablets. It also allows you to compare the site layout with the original design layout to identify possible errors. For convenience, you can install an extension for the Chrome browser.
This is a paid tool that helps you improve your on-page SEO and identify potential problems. It works great with both small and large sites, analyzing data in real time. The service collects information about broken links, titles, meta tags and the robots.txt file. There is a limited free version that allows you to check renderings, duplicates, errors and redirects.
This service estimates the likelihood of text falling under the Yandex filter. The tools analyze spam, spam, stylistic errors and text readability, providing an overall rating and recommendations for improvement. Only text style checking is available for free; comprehensive analysis is available for a fee.
This paid service provides powerful SEO analysis tools. It allows you to evaluate a site based on criteria such as organic search, contextual advertising, external links, visibility in search engines and competitiveness. The service has its own indexer, which collects data about sites all over the Internet. Some tools are available for free.
ComparseR is a specialized program for comprehensive analysis of page indexing. This is a multifunctional search robot that will completely scan the site, collect data about indexed pages and show how correctly the indexing is configured. A free demo version with basic features is available.
A partially paid service that provides a wide range of audit tools. It allows you to check the technical optimization of the site, re-optimization, geo-dependence, localization of queries and commercialization. To get acquainted, you can order a free demonstration of the functionality.
The most accurate data about the site can be obtained through Yandex.Webmaster and Google Search Console. These services show how your site is perceived by search engines. Typically, registration in these services is done at the start of promotion.
A simple and affordable way to conduct an audit is to submit your site to an SEO agency for inspection. Many companies offer free basic audits at the pre-sale stage, allowing you to get a report on key problems on the site without having to pay for expensive tools and waste your time.
If you have questions or need advice, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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