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Do you pay monthly for SEO promotion, but are not sure if it is working effectively? We will tell you how to quickly evaluate the results of a contractor’s work without having in-depth knowledge of SEO.
Often, clients come to us with a question: they pay freelancers or agencies a lot of money for SEO services, but do not understand what exactly the contractors do to improve their website rankings. We will tell you how you can independently check the quality of SEO promotion in a short time.
Is it possible to carry out such a check? Yes, you can, but it is worth remembering that not all contractors will be willing to provide objective information. For example, if you contact another agency, they may try to use your request to lure you away by providing an estimate that will benefit them. Therefore, be careful when receiving free audits, especially if they are not explained or do not contain detailed recommendations.
Below we offer 4 simple steps that will help you objectively evaluate the work of an SEO specialist without deep knowledge in the field of SEO.
The first thing clients usually check is the site’s position in search results. This makes sense, but it is important to clarify which specific queries are being promoted. The main goal of SEO is to attract targeted users to a website using queries that people search on the Internet. For example, “buy bricks in Vologda” or “kiln bricks”. Ask the contractor to provide a list of requests he works on and compare them with the actual requests on the site.
If your contractor added queries containing your company name to the list (for example, “Company A - building materials”), this is not SEO work, since you will already see these queries in search results without SEO. Such queries do not require additional optimization, so there is no point in paying for it.
Browsers usually remember the sites you visit and show them higher in search results. To see what other users actually see, open the search engine in incognito mode. In this mode, your browser will not take into account your browsing history, and you will be able to see the exact position of the site. To enter incognito mode, use the keyboard shortcut Ctrl + Shift + N (Windows) or ⌘ + Shift + N (Mac).
What should it be? It is best if your site appears on the first page for the necessary queries. If the site does not appear in search results, continue to analyze.
You can easily check if your site meets the minimum search engine requirements using a simple checklist. This list includes 10 main items that must be completed on a website in a year in order for it to be well indexed and have a chance of ranking well.
If you don't have time to understand these issues, you can send a link to your site for a free check. We will provide a detailed checklist for quality assessment.
Request a progress report from the contractor for the last three months. SEO is not magic, but concrete steps aimed at improving the site and its content. If the contractor is actually doing the job, he should be prepared to provide a report outlining the tasks. If you are presented with a report full of technical terms without explaining what they mean, this may be an attempt to confuse you. Ask for an explanation of what was done and how these actions should affect the results.
If, after all your checks, you feel you can trust the contractor, the next step is to request a report on clicks to your site from search results for non-branded queries (those that do not include your company name, phone number or address). This report can be quickly obtained through site analytics, for example, using Yandex.Metrica, by adding branded queries to the filters.
In the report you can see:
Using this data, you will be able to evaluate the effectiveness of SEO promotion: is there a result, is it necessary to increase the budget for SEO or connect additional traffic channels to improve results. The verification process will only take you 5-10 minutes.
If you have any questions or need advice on SEO, you can contact the experts at the SEO COMPUTER studio. Write to us by email info@seo.computer.
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