How to check SEO promotion?

If you are already engaged in SEO website promotion, but have doubts about the quality of the services provided, this test will help you evaluate the effectiveness of the work. You will learn what to look for when working with SEO specialists.

We will share the secrets of professionals and talk about common problems in the field of SEO. To get started, answer the following questions:

1. How many orders does SEO bring?

The main goal of SEO promotion is to increase the number of orders. An SEO specialist should track the number of orders and provide in a report data on the achievement of this goal and the effectiveness of the site in terms of conversion.

2. What is the effectiveness of promotion for search queries?

If the goal is to increase sales, the site should be promoted for queries that are directly related to the goods or services offered on the site. These can be queries such as “buy”, “price”, “order” in combination with the names of goods or services.

3. How often do you communicate with the SEO company?

Website promotion is a complex process that requires constant attention. In the first months of cooperation, the SEO company should actively communicate with you, offering updates and reports at least two to three times a week.

4. Are there any positive changes on the site?

An SEO specialist must regularly suggest improvements or independently implement changes to the site. If it seems to you that the site has become more convenient, more beautiful and more useful, then the work is going in the right direction.

5. Is there new content on the site?

Search engines crawl websites at different intervals. If a site has new content frequently, it encourages more frequent crawling. A good practice is to add at least 2-5 new pages per month.

6. Why do I need a subscription fee?

Reputable SEO companies often work on a subscription fee basis. Such a system allows you to cover the costs of regular work on the site: creating new content, improving the structure, analyzing positions, etc. The absence of a subscription fee may mean that you are being overcharged for the result.

7. What is the quality of traffic?

If your target audience stays on the site for more than 30 seconds, this indicates interest in the information. It is important to monitor the “Time on site” indicator in analytics, as well as analyze traffic sources. If your traffic is up but your time on site is down, you may not be targeting visitors.

8. When can I expect the first results?

The first tangible result usually appears in the second or third month of an SEO specialist’s work, since search engines need time to index changes made to the site.

9. Do you receive a detailed report every month?

The monthly report should contain key indicators: current positions on search queries, site traffic statistics, conversion, leads, etc. All data must be taken from proven analytical services such as Google Analytics or Yandex.Metrica.

If you answered yes to most of the questions, then your efforts in SEO work are justified. Otherwise, it’s worth conducting an analysis and sorting out possible shortcomings in the work of an SEO agency.

If you have questions or need help, you can write to the SEO studio "SEO COMPUTER" on any issue by email info@seo.computer.

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