How to check and monitor SEO work?

One of the most controversial issues in the field of SEO is objective control. Due to its absence, you can find many unscrupulous performers in the industry. From those who are not involved in the project at all, to those who do minimal actions, creating the appearance of activity. As a result, SEO is often perceived as something vague, the effectiveness of which resembles the work of homeopathy or astrology - someone claims that it works, but in reality there may be no evidence.

We have solved this problem radically: we have opened access to our CRM system for our clients and provide them with complete information about all work processes. Customers can see not only successes, but also failures, missed deadlines, errors and corrections. This approach is rare in the market. But how can you control SEO promotion processes if there is no such access?

There are three key stages of control:

• Work in progress. In the first 2-3 months, you cannot expect significant results, such as an increase in positions or traffic. At this time, it is important to ensure that all necessary work is carried out to the required extent. To do this, they usually ask for detailed reports. Yes, such reports may cost a fee (for example, 1-2 hours of work), but they are justified. The report should contain indications of audits carried out and changes on the site pages, with reference to specific pages. Such a report can be checked even by a person with basic knowledge about the site. As a last resort, you can get advice from specialists (we also offer free consultations - write to us, we’ll help you figure it out). If the work fits within the budget, this is already a good sign - the contractor is most likely not a scammer. Although he may be a beginner, which is also important to consider.
• Growth of positions. After 2-3 months of work, improvements in positions in search engines should be noticeable. This does not mean that the site will immediately get into the top 3, but it will be clear that the positions have improved for many key queries. For example, the site was in the top 100, became in the top 50, and so on. Exceptions are possible, for example, for large projects or sites that are sanctioned by search engines.
• Increase in targeted traffic. Typically, on sites that are promoted, we see a doubling of traffic by 6-8 months of operation. But there are exceptions when traffic does not grow despite efforts. This often concerns sites that previously used black promotion methods or were subject to sanctions. In most cases, if SEO work is done correctly, positive dynamics appear in the first months. If this is not the case, it is worth discussing the situation with the contractor and consulting with independent specialists.

So, control can be divided into three stages: first, checking the work done, then monitoring the growth of positions, and lastly, analyzing the increase in targeted traffic that comes from key queries.

If you have any doubts about the quality of your SEO contractor's work, don't hesitate to reach out. We never criticize a job well done. If your specialists do everything correctly, we will confirm the correctness of the chosen course. And if we notice that there are improvements that can be made, we will definitely point them out. An outside perspective often helps to discover new approaches. And if your contractor has problems, you'll know about it too.

If you need more information or advice, do not hesitate to contact our SEO studio. We will be happy to help you sort out any SEO issues.

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