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The transition to a new SEO contractor may not be as painless as you would like. During its work, the old optimizer gains access to various resources of your site: hosting, advertising campaigns, analytics and much more. This data is important for correct promotion, so you need to be prepared for the fact that all this information may end up in the hands of a new contractor.
It is important to understand that although you should not suspect a new contractor of deliberate sabotage, a lack of control on your part can lead to losses. Therefore, it is important to prepare in advance for changing agencies to ensure the smoothest possible transition.
If you decide to change contractor, do not rush into a final agreement. It is important to take care of transferring all the necessary data in advance to avoid problems with SEO promotion in the future.
To maintain the results achieved, the first step is to request from the old contractor all access that may be needed for further work. This ensures that all the necessary data is transferred to the new agency without loss.
Here is a list of accesses that need to be requested from the old contractor:
FTP (File Transfer Protocol) accesses allow you to connect to a server to manage files. SSH access is required for remote server management. You should always have this data, not only when changing contractors.
Hosting and an SSL certificate are important for the security and operation of your website. Make sure you have access to your personal hosting account and domain registrar. Also check who owns the SSL certificate.
Tip: You should be the full owner of all domains and hosting accounts that host your site to avoid problems in the future.
Make sure you have access to a content management system (CMS) and database. This will give you full control over the site and its content.
If you used an online consultant, get access to services where chats with clients are located. This is important for correct work with applications and feedback.
Access to analytical services such as Yandex.Metrica and Google Analytics allows you to monitor site performance and adjust your SEO strategy. This data must be transferred to the new contractor without loss.
Tip: It is important to have access to analytics to avoid losing important information about the state of the site and its traffic.
Don't forget about access to services that may contain important information about your site, such as Yandex.Webmaster, Google Search Console and others. Make sure they are not retained by the previous contractor.
The mail through which communication with clients passes must be in your hands. If it was created through search engine services, take care to protect access to it.
If your SEO agency used link exchanges to purchase links, be sure to request all access to these accounts. This is necessary in order to avoid the loss of links if search engine algorithms change or the site falls under filters.
Many sites are also registered in thematic catalogs and directories. Be sure to save all data for accessing these services to avoid re-registration of the site and related problems.
The main lesson when changing SEO contractor is the need to be the owner of all important accesses. This will ensure data security and smooth operation of the site after a change of agency.
It is not necessary that the old contractor will cause you problems. But in order to avoid unpleasant situations, it is important to control all access and be sure that your site is under complete control.
For advice on any SEO promotion issues, please contact "SEO COMPUTER" by email: info@seo.computer.
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