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Hello, my name is Dima, and today I’ll tell you how to promote a website selling shipping containers.
First, a little background. I needed a case for my private club to hype it up. I started with a site for sale, but a friend of mine called and said that they had moved, and all the clients who came by geolocation had disappeared. There was no money, but no publishing restrictions, so I could do whatever I wanted with the project.
This is how work began with the Container City project.
Unfortunately, the semantics were also not great, but still I will show how the site began to grow. Here are screenshots of the topvisor:
All this took about 6 hours of work by me and my assistant Anton.
No, we did not use medians, Zipf's laws, spam, etc.
A little about search engine algorithms, namely YATI. This is an algorithm that evaluates the quality of a site by analyzing both textual information and content. It is important that since the algorithm began to work, simply adding all the LSIs to the page will not give a good result.
In order to work with keywords and LSI, it is important to focus on established structures and phrases used by competitors and the search engine itself. The algorithm is simple:
After the list has been compiled, you need to analyze whether these words appear on your competitors’ pages. To do this, we check our stable competitors for queries that interest us.
You can analyze any word form; it is important to take into account word combinations.
We divide the main blocks:
When analyzing your page, it is important to understand that search engines separate document zones. Spam by tag can completely destroy the rest of the page optimization. You need to separate meta tags from the text.
To evaluate text, you can use various services to analyze keyword density.
The results of using these methods were a real surprise to me:
Have you noticed that when a site gets to the top positions for a key query, its ranking increases at all levels? The same thing happens with low frequency queries: by pumping the entire site, we improve the average position, regardless of which cluster we pump.
This theory is confirmed in practice. This also works for our project - “Container City”, where all pages improved their positions, even those that we did not directly pump.
When analyzing the page, we open the code and check the zones separately. It is important to properly structure the page, especially on the main page.
In this article, I did not mention all the nuances of in-depth semantics and methods for quickly improving text relevance. If you want to know more, join our closed club, where I talk about all the effective schemes for website promotion.
If you are a business owner, seek help with SEO and website promotion.
You can write to the SEO studio "SEO COMPUTER" with any question at email info@seo.computer.
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