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SEO promotion services: guarantees and finding clients
In this article we will talk about guarantees in SEO. One follower asked two questions: “How do you approach guarantees in SEO (traffic, positions, etc.) and how do you communicate with clients who want guarantees?” and “How do you find SEO clients? What channels do you use, do you use contextual advertising and YAN? How do you feel about agencies that work with clients for 3-5 months?”
SEO guarantees are a kind of way to minimize risks.
Some agencies tend to offer certain guarantees, but they may not be as precise as “you will definitely be in the top in a month.” Instead, they make more realistic promises, such as: “Depending on your market, we will typically achieve such-and-such results in such-and-such a period, but this is not guaranteed.” In some cases, agencies offer schemes that allow clients to partially transfer risks. For example, if a site does not perform as expected, discounts or compensation may be provided.
This approach is more flexible and transparent, giving clients confidence that they will not be left without results even if SEO promotion does not go as planned. Clients receive detailed reports on work performed and results, allowing them to better understand what they are paying for and how it impacts their sites.
However, guarantees that promise to “double positions in a month” should always be wary. This is often due to the use of questionable methods that can lead to sanctions from search engines. Thus, such guarantees tend to be ineffective and even dangerous to the long-term success of the site.
SEO agencies often use multiple channels to attract clients. This could be contextual advertising, working with SEO for your own websites, as well as other traditional methods.
For example, one way to attract customers is to use SEO for your website. Despite the belief that SEO does not bring in clients for SEO companies, it works for some agencies if they are well set up to work long term in the niche. It is important to understand that clients who come through SEO may not be the most loyal. Often these are the ones who hold tenders between dozens of companies and select proposals based on price.
Contextual advertising can be useful, but to use it effectively, you need to understand exactly what services to advertise and how to set up the campaign correctly. This requires care and a strategic approach.
A very useful tool for attracting clients is the personal brand of the company leader, who actively shares knowledge in the field of SEO through speeches, articles, and blogs. Clients, seeing his expertise, begin to seek services, which makes it much easier to attract new clients. Often such clients come through recommendations or after seeing a speech or reading an article.
As for the attitude towards agencies that work with clients for 3-5 months, it all depends on the type of work. Some clients come for one-time services, such as consultations or audits, and do not want long-term service. In such cases, work with a client may be limited to a few months, after which the client can contact again if new needs arise.
In addition, there are situations when long-term clients do not see immediately visible results and decide to end the cooperation. In such cases, it is important to carefully understand what is wrong with your offer to avoid losing a client. Perhaps the client was initially given inflated promises, which in reality cannot be fulfilled in a short time.
If a client clearly wants to see results in 3-5 months, and you understand that this is impossible without using the wrong methods, it is best not to start working with such a client to avoid disappointment and further unmet expectations.
More detailed information and tips can be found in other articles on our website.
If you have questions about SEO promotion, do not hesitate to contact us! We are always ready to help you with SEO-related problems.
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