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SEO management includes the use of various tools for effective website promotion. However, do not forget that this also requires careful work with errors. In this process, Google Search Console is an indispensable tool for webmasters. If your site is not indexed, loads slowly, has security problems, is not optimized for mobile devices, or has doubts about the correct operation of online platforms, this service will help identify and solve these problems.
In this article, we'll go into detail about how to get started with Google Search Console, including adding a site and using the SEO functionality.
To get started with Google Search Console, go to the appropriate page and click the “Try” button. To use the service, you need not only to add a site, but also to confirm your rights to it. There are several confirmation methods, which we will look at later.
On the next screen you will be presented with two input fields. In one of them you need to specify the domain, in the other - the URL. If you want to get full analytics for a domain, enter its name without prefixes (for example, example.com). If you are interested in a specific URL, enter it in the appropriate field, for example, https://example.com/ or https://example.com/page.
The difference between these options is that adding a domain will analyze the entire site, including all subdomains and protocols, while adding a URL will only collect data for the specified page.
You can use both options for one site. After entering the domains and URLs, click Continue.
To confirm rights to a domain, you must perform the following steps:
After that, return to Google Search Console and click Continue. Please note that it may take some time to verify your rights as DNS records are not updated instantly.
If you add a site via URL, you will be prompted to verify permissions by uploading a -file. To do this:
You can also use other methods to verify rights, such as Google Analytics, Google Tag Manager, or DNS configuration similar to domain verification.
After adding and confirming your resource in Google Search Console, you will have access to all main sections of the interface. These sections will help you effectively analyze and optimize your site:
The “Efficiency” section is a chart that displays the dynamics of key indicators for the selected period, including:
The section offers filters that allow you to analyze search queries and location data in more detail. This will help you identify key queries that bring traffic, as well as pages with low CTR.
Using a URL checker tool, you can find out whether a particular page is indexed in a search engine. If the page is not indexed, you will receive a notification and can submit a request for indexing.
The “Coverage” section will show data on indexing and detected errors. The main attention should be paid to the red chart, which displays pages with indexing errors, as well as the orange chart with warnings.
In this section, you can check the status of your Sitemap file, which helps Google index your site faster. If the sitemap is configured correctly, you will see a “Successful” status next to the file.
If you need to temporarily remove pages from indexing, you can use the “Delete” section. You can delete the page for up to six months, or delete only the cached version.
This section helps ensure that your site displays correctly on mobile devices. If there are errors, they will be indicated and you can correct them by following the recommendations.
Here you can check if your site has been infected with viruses or blocked by Google sanctions. It also displays all the measures Google has taken to protect users.
In this section, you can set the regional binding for the site, if necessary. You can also check if the hreflang language tag is configured correctly for multilingual sites.
The Links section provides information about external links to your site, as well as cross-links within the site. This will help you determine which pages are getting the most links and which ones need improvement.
Google Search Console is a powerful tool for webmasters and SEO specialists that helps monitor the health of the site, fix errors and increase its visibility in search results. Using this tool regularly will help you identify indexing issues, security issues, and other issues that may affect your site's SEO.
If you have any questions about using Google Search Console or SEO promotion in general, do not hesitate to contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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