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This text is intended for those who are thinking about promoting a commercial website and are looking for an SEO studio.
Today in Saratov there are more than 120 companies offering services for creating and promoting websites. The market is still quite young, and many customers do not always understand how promotion actually works. Unscrupulous SEO specialists promise a lot for little money, but in reality do nothing. This leads to wasted time and money, and ultimately the entire industry suffers.
Below are examples of the most popular and banal deceptions that are still widely used by gullible website owners. Behind each of them there are real stories and lost money.
How deception works. You are promised that your site will get to the top positions in search results within a few months. They continue to offer you various discounts and bonuses, and then, when there are no results, they begin to accuse you of insufficient activity. As a result, you become disillusioned and consider SEO specialists to be scammers. However, after a while you turn to similar specialists again, and history repeats itself.
In fact. No experienced specialist can guarantee that a website will rank in the TOP for high-frequency queries. Remember that there is another side - the search engine. Search engine algorithms are constantly changing, and your competitors may already have promotion experience and an established reputation, which makes the fight for positions difficult. Therefore, at the beginning of work, an SEO specialist must conduct an audit of your site, analyze competitors, provide a work plan and explain what will be done and why.
How deception works. For example, let's say your website sells products that people search for for a popular term. However, instead, SEO specialists can focus on less popular queries, for which it is much easier to get to the TOP. For example, instead of general phrases like “buy an elephant”, a highly specialized query is taken, which is searched several times a month, but with high positions.
In fact. The most important stage of SEO work is the creation of a semantic core. The specialist must select key phrases by which your website will find target customers. The reports must contain information about the frequency of requests, as well as the dynamics of positions for these requests.
How deception works. You decide to launch an advertising campaign, but the SEO studio refuses to give you access to data about advertising campaigns. Instead, they report in general numbers, hiding real spending and efficiency. In some cases, specialists may spend only part of your budget, pocketing the remaining amount for themselves.
In fact. Advertising campaigns must be transparent. You must be given full access to the account and explained how expenses are allocated. Ideally, you should replenish the budget yourself, and specialists should only conduct the campaign.
How deception works. When creating new websites, SEO studios often register the domain and hosting for themselves, and not for the client. If collaboration ends, access to resources may become subject to dispute.
In fact, the domain and hosting must be registered to you. If there is an attempt to change ownership, you must be notified of the process. If this does not happen, this is a reason to be wary.
How deception works. You may be provided with a report downloaded from Ya.Metrica, but without explanation of what this data means. The report often only provides general numbers such as the number of visitors, their age and gender, which does not give you insight into how effectively the SEO services are performing.
In fact, reports need to show the dynamics of the site’s position for key queries and changes in traffic. This allows you to really evaluate how successfully the site is progressing. In the case of negative dynamics, there may be explanations related to changes in search engine algorithms, but in general, the increase in positions and traffic should be noticeable.
This does not mean that all SEO studios are scammers. There are many professionals in the market who help businesses enter new markets. To distinguish real specialists from unscrupulous ones, pay attention to the following points:
• The cost of services must be reasonable and correspond to the average market price. The very low price should alert you.
• Avoid promises to quickly bring your site to the TOP. Promotion is a long process that cannot be completed in a couple of months.
• Discussion with you of the work plan, competitor analysis and explanation of SEO work methods.
• Transparency of work, reporting with indicators on positions and traffic.
If you have any questions, you can write to the SEO studio "SEO COMPUTER" with any question at email info@seo.computer.
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