About 3 years ago, I got a job as an SEO specialist in a company that seemed to me to be one of the largest in the Internet marketing market in my region.
When I was hired, I had to sign a lot of non-disclosure papers, so I will leave the name of the company secret. However, many entrepreneurs in our city are probably familiar with it.
- The first feature of this company is its streaming model of work. They actively engage in mass phone calls and aggressively market their website promotion services. Sales people working using scripts bring clients to personal meetings, where more experienced specialists make a presentation and close the deal. If in a telephone conversation you clearly explain that you are not interested, do not relax, because after some time you will be followed again, and other salespeople will continue to call. To be excluded from the database, you need to send a request by email to management, but this does not guarantee complete elimination of calls. If you start working with this company, be prepared for constant reminders even after the end of the contract.
- The legal side is also not without tricks. The contracts drawn up by this company carefully protect only their interests. The contracts stipulate a complete disclaimer of responsibility for the results of the work. They undertake to send reports, but you, as a client, are not responsible for the actual results of promotion. If the contract is terminated early, you will face penalties, and if you decide to stop paying, you will be sued.
- The reviews that the company publishes are not always real. Vivid and positive responses appear on numerous platforms, but anything related to negative opinions is carefully deleted. It is important to note that on platforms like 2GIS the company has its own connections and can remove negative reviews, despite the presence of real evidence and facts.
- After signing an agreement with the client, the company’s employees begin working with the client’s website according to strict regulations. There is no real individual promotion strategy. Instead, your site will be run by a team of specialists, each of whom works on several projects at the same time. All efforts are reduced to a primitive set of actions, without taking into account the specifics of your business, competitor analysis and other important factors.
- Incompetence at every turn. The entire promotion process comes down to following simple instructions, while SEO specialists often do not know such basic concepts as BM25, TF-IDF, Zipf’s formula and other important algorithms that directly affect promotion efficiency. They will only be able to track the occurrence of keywords and the uniqueness of the text, but will not be able to implement more complex SEO methods, such as the use of pbn networks, redirects or other advanced techniques.
- Promises that have no basis in reality. The client is promised a lead to top positions for certain queries, but the result often comes down to boosting the behavioral factor, which gives a temporary effect. After this, the site falls back to its original position, and these cheating manipulations stop. Real results, as a rule, are absent, and reports are prepared in such a way as to create the illusion of successful work.
- Frequent staff turnover. Constant changes in the composition of the team lead to the fact that each new employee again begins to understand the project from scratch, which not only increases work time, but also reduces the quality of task completion. This also leads to delays in completion of work.
It is because of these conditions that I have come to believe that large streaming agencies, as a rule, are not able to provide high-quality and long-term promotion.
Now that I have started doing SEO myself, I strive to create a more personalized approach, work with each client and achieve real results.
If you are looking for a real expert to promote your project, you can seek advice and assistance. Write to the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.
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