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Yandex.Maps algorithms are constantly being improved, which allows businesses to more effectively attract customers. Understanding how these algorithms work, as well as strategies for increasing your map rankings, can be an important tool in increasing your customer traffic.
You have already optimized the site, improved the content, eliminated technical errors, created a mobile version and took care of links. But for full success, you should do SEO for Yandex.Maps.
When a user enters a geo-referenced query, for example, “hair salon in Moscow,” a map with organizations associated with this query always appears in the search results. Since the advent of the Arzamas algorithm, as well as the later Vega update, Yandex began to take into account the geography of the search, including neighborhoods and even individual houses. In recent years, the role of reviews on Yandex.Maps has increased significantly; they have a significant impact on the company’s position in search.
Several factors influence local rankings:
In order to get ahead of your competitors, you need to follow a clear algorithm.
Your company’s profile in Yandex.Business is the basis for appearing in the results of Yandex.Maps and other geoservices. It is important to fill out all fields in your profile, including company name, address, field of activity, contact information, work schedule, logo and photos. It is also important to monitor the relevance of the data, because new functions are constantly appearing that need to be connected in a timely manner.
If you have filled out more than 90% of the information, your profile will receive the “Information Verified by Owner” mark, which, according to Yandex, increases your company’s visibility in search results by 20%.
Although the company card format on Yandex.Maps has a standard structure, you can still stand out. First of all, this is possible through high-quality photographs, a full description of your services, posting a price list, news, and even adding a panorama. The variety and accuracy of information, as well as the possibility of online registration or booking, make your card attractive to users.
You can also improve your company's rankings using snippets. In order for them to be displayed correctly, it is important to fill out all the data in the company card, and also add Yandex.Map to the website. If a user enters a query indicating a location, a snippet with information about the company and a map with organization labels next to the specified address will appear in the search results.
If your company responds to the request more accurately than others, its profile will appear not only in the snippet on the left, but also in the right column of the map.
Since this year, Yandex has been using new criteria to calculate a company’s rating, and now only companies within the same category are compared. Companies with a rating of 4 to 5 stars will appear higher in search results. Therefore, it is important to regularly receive positive feedback from real customers. There are many services to motivate users to leave reviews.
To improve your rankings, you need to get into the so-called “sorcerers” - these are elements with enriched answers in search results. Sorcerers can display information from the company’s website or from other Yandex services, such as Yandex.Maps or Yandex.Market. They can display a geotagged map and a carousel of organizations or quick links to a website.
In order for the site to be effectively promoted on Yandex.Maps, it is necessary to carefully monitor the relevance of the data, as well as regularly update the information in the company card. Important factors for local SEO are the accurate completion of the “Type of activity” section, the addition of price lists, and the correct address. Additionally, photos on a company page can significantly increase interest in a profile and improve search rankings.
If you have questions about SEO for Yandex.Maps, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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