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Website promotion depends not only on how much effort an SEO specialist puts in, but also on the ability to adapt to search engine (SE) algorithms. The ranking rules that these systems use to evaluate sites play a key role in determining the position of resources in search results. The most famous search engines, such as Yandex and Google, constantly update their algorithms, which creates difficulty for optimizers, as they need to always be aware of the latest changes. There are more than 500 different algorithms that influence search results, and many of them are still not fully disclosed.
In this article, we will discuss some of the most influential algorithms that determine the success of website promotion.
Some of the most significant Yandex algorithms include:
· Palekh — this algorithm is responsible for ranking sites for rare queries that are formulated in natural language. Palekha indexes document text and page headings, then uses a neural network to analyze their compliance with the search query.
· Korolev — an algorithm focused on searching for content that matches the meaning of the user request. It determines the meaning of the request and compares it with the title of the pages, taking into account their semantic load.
· Andromeda - This algorithm improves search results by assigning different badges to sites based on criteria such as “User Choice” or “Popular Site”. It also includes innovations such as Yandex.Connoisseurs and Yandex.Collections, which allow users to create cards and collections with unique images.
· BETA is a more advanced version of Andromeda, which focuses on user behavior on the site. Not only the quality of the content is important, but also its perception by real people (assessors), who manually evaluate the usefulness of the materials. This includes professionals in fields such as medicine and law.
Thus, Yandex strives to create a search engine that is based on high-quality content and user experience. If a site does not meet these requirements, it may lose significant traffic.
Google differs from Yandex in several aspects of promotion. For example, Google cannot accurately rank a site by geographic location, and here it also gives preference to mobile versions of sites. But besides this, the following algorithms influence website promotion:
· Mobile-first Index - an algorithm that indexes and ranks sites, primarily taking into account their mobile version. This matters not only for mobile devices, but also for desktop search.
· Medic Update — this algorithm improves search on medical and healthcare topics. An important point is the introduction of the YMYL (Your Money or Your Life) concept, which means that pages that can affect the life, health or financial condition of users are subject to more stringent evaluation.
· BERT — an algorithm aimed at better understanding natural queries. It takes into account not only keywords, but also context, including dialects and various nuances of the language.
· Core Update is an update that aims to improve the ranking of sites in niches related to YMYL topics. The algorithm has been tuned to more accurately determine the usefulness of content.
· May Core Update - This is the latest update to the core algorithm, the impact of which on search results has not yet been fully investigated. However, new factors were noticed, such as improving loading speeds and combating false information in searches.
Google's algorithms are constantly updated, so it's important to keep up with new trends in search engine optimization. Factors such as page loading speed and adaptation of mobile versions of sites are especially relevant.
For successful promotion, it is important to take into account the specifics of Yandex and Google algorithms, since they affect how your site will be ranked and displayed in search results.
If you have any questions or need help with SEO, you can contact the SEO studio "SEO COMPUTER". Write to us with any question by email info@seo.computer.
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