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Many business owners are faced with the problem of choosing an SEO contractor poorly, after which they become skeptical about website promotion services. Some are beginning to doubt the effectiveness of SEO in general, considering it useless.
Many clients make excessive demands on commercial proposals, but in reality this can be easily verified by conducting a preliminary audit. A quality approach can always be determined immediately.
However, there are a number of other ways that will help you avoid mistakes when choosing an SEO studio. Let's figure out how to choose the right studio so as not to waste money and time.
Feel free to request sample reports. A good report should be clear and simple, describing the work performed, current results and an action plan for the future.
If they refuse to provide you with reports, you should be wary. How can you find out about the work done without reporting?
If they explain to you that promotion is their “secret technique,” think about it. Typically, all companies work according to a standard scheme: audit, core creation, internal and external optimization. Even if a company has its own unique developments, they are not obliged to hide them. The reports are sufficient to show what was done and how it affected the results.
This point may seem obvious, but it is important to properly evaluate reviews. Simple phrases like “nice guys, I recommend” don’t say much. It is important to look for detailed reviews that describe the actual experience of interacting with the company.
Don't be alarmed if there are a few negative reviews on a company's website. This may be due to an unsuccessful project or the difficult nature of the customer. However, if all the reviews contain only positive comments, this should also be a concern.
How much should SEO promotion cost? The answer depends on your budget and region. However, it is worth understanding that the price consists of several factors.
I’ll tell you the secret of what the cost of SEO services consists of:
The biggest cost item is paying for the work of specialists. There is a markup on their labor that can vary depending on the studio, but it is usually 3-5 times the cost of their work.
Let's say you are offered services for 5 thousand rubles per month. This means that only about 1,600 rubles will be spent on an employee’s salary. Who will work for that amount? This will probably be either a student or a freelancer without sufficient experience.
If a specialist has more than 30 such projects, then he simply will not be able to devote enough time to your website. In this case, you will most likely get zero results, having paid a lot of money.
An SEO studio website should look professional. If you have any doubts about what a website should look like, just go to a search engine and enter the query “SEO website promotion” to compare websites of different companies.
If a studio has a primitive website with poor design and inconvenient navigation, this should alert you. Promotion professionals must understand how important the appearance of a website is for the success of a business.
Many SEO companies share examples of successful projects. If there are no cases, most likely the company does not have enough experience. In this case, ask for a minimum task or analysis to evaluate their professionalism.
If you want to discuss your project or get advice on SEO promotion, write to the SEO COMPUTER studio. We are always ready to help you with any questions. Write to us by email: info@seo.computer.
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