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You can often hear the opinion that sites on the Wix platform are poorly promoted in search engines and have limited SEO capabilities. In this article, we will debunk several myths and explain how unscrupulous experts mislead website owners about SEO optimization on Wix.
The main complaint about Wix's SEO features is that it's impossible to customize or edit anything on this platform. Let's see how true these statements are.
You can do this on Wix. To do this, you need to go to the “Search Engine Optimization” section in the site control panel, where the editor for the robots.txt file will be available.
You can edit the file, but only for sites with a connected domain. For sites with a free domain, editing this file is not required.
This myth is based on the misconception that Wix cannot control the indexing of tagged pages, categories, or other similar elements. In fact, there is a convenient tool for this - SEO templates.
Through this tool, you can easily disable indexing for tags, blog categories, or other types of pages that may create duplicates.
This is wrong. The 404 page on Wix is created in the visual editor. To do this, you need to go to the “Settings” menu and select “404 Error Page”, and then customize its appearance.
Although Wix doesn't have an .htaccess file, that doesn't mean redirects aren't possible. The platform provides a tool for setting up URL redirects in the Search Engine Optimization section. Through it, you can set up a 301 redirect for individual pages or entire groups.
This tool is useful when changing the structure of a site or its domain, when you need to redirect users from old URLs to new ones.
This is not true. Wix allows you to add links with the nofollow attribute. There are two ways to do this:
1. Through the settings in the Wix Blog or Wix Forum applications, where you can set the rel="nofollow" attribute for each link.
2. For static pages, you can use developer mode by writing a few lines of code to add nofollow links manually.
Problems with SEO for websites do not depend on the platform, but rather on budget restrictions and the lack of an integrated approach to promotion. Achieving noticeable results requires systematic work on site structure, content and technical optimization.
By the way, Wix provides dozens of built-in SEO tools that allow you to improve both internal and technical website optimization.
If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question. Write to email info@seo.computer.
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