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Usability is a key aspect that determines the user experience of a website. This indicator directly affects the success of the site in search engines. The most important rule to remember: the simpler and more convenient the site, the better for the user and for SEO.
All usability factors can be divided into two categories: common to all types of sites and separate, specific to online stores or sites providing services.
An experienced SEO specialist can identify more than 50 factors that influence usability. In this article we will look at the main ones to help you conduct a quick usability analysis of your website.
Here are some key points that determine whether a user will stay or leave your site:
1. Website design
The first thing a visitor notices is the design. It should be simple, but at the same time modern and attractive. Avoid using generic or low-quality images, as well as aggressive, flickering elements. The design should be harmonious, consistent with the theme of the site and easily perceived by the user at first glance.
2. Site navigation
Navigation is one of the most important aspects of usability. It should be logical, intuitive and unobtrusive. Using standard icons (for example, a search magnifying glass, a shopping cart) and breadcrumbs greatly simplifies the process of navigating the site. It is also important that the site map is accessible and easy to find, and that navigation through key sections (for example, through the sidebar) is convenient.
3. Calls to action
Calls to action (CTAs) should be obvious, but not intrusive. This could be a button “Request a call back”, “Subscribe to news” or “Buy a product”. It is important that they do not interfere with the perception of the main content and are located in user-friendly places.
4. Home page
The home page should immediately make it clear to the visitor what kind of site it is and what services or products it offers. It should be informative and visual, without unnecessary elements or content overload.
5. Content design
Content should be structured and easy to understand. Using an optimal ratio of text to images, limiting the number of fonts, breaking text into logical blocks, and having clickable tables of contents for long articles all make content more user-friendly. Professional photographs also play an important role in creating trust in the site.
6. Loyalty to the user
It is important to always clearly indicate what the user needs to do next: after registering, making a purchase or receiving advice. It's important that users can easily go back, undo an action, or make changes. Communicate with users in simple, clear language and avoid using complex terms that can be confusing.
This short list is only part of what an SEO specialist takes into account when auditing a website’s usability. A comprehensive analysis can include more than 50 factors, each of which is important for optimizing a site in search engines.
If you have questions, you can write to the SEO studio "SEO COMPUTER" with any question at email info@seo.computer.
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