How does website promotion work even in complex niches and help attract customers?

Case: VitanAlum

Our client is a manufacturer of aluminum structures, as well as a manufacturer of windows, stained-glass windows, doors, partitions and skylights.

We have been working with the client to promote the site in search engines for a long time.

Our cooperation began with indicators when the site had only a limited number of visitors per day: 14 people from the Google search engine and 7 from Yandex.

As part of the work, the site was optimized: errors were corrected, the structure was improved, external links were expanded, and the site pages were optimized to increase the trust of search engines. As a result, we were able to increase the number of pages and stabilize traffic, which allowed us to maintain high positions for targeted key queries.

Current progress:

1. We order publications and articles from third-party resources;

2. We prepare unique articles for the site itself;

3. We analyze the link mass through tools such as Google Search Console and remove low-quality links;

4. We send site pages for forced indexing through various search tools;

5. We post website content on social networks to increase its visibility;

6. We order and place links on thematic forums;

7. We optimize client profiles in various online directories, such as Google Business and Yandex Directory, add images and relevant contact information;

8. We regularly optimize site pages, including headings, meta tags, images and other elements, to comply with search engine recommendations.

On a monthly basis we check:

  • Site indexing, correctness and number of indexed pages;
  • Presence of errors in the audit and their prompt correction;
  • The general condition of the site and the dynamics of its growth in terms of traffic and positions.

Results so far:

As a result of the activities carried out, it was possible to achieve a significant increase in traffic. The number of visitors from Google increased from 6,000 to 11,511 per month, and from Yandex - from 1,535 to 5,135.

In addition, we were able to increase rankings for targeted key queries:

In Yandex, 84 key queries were in the TOP-3, and 141 queries were in the TOP-10.

On Google, 93 keywords reached the TOP 3, and 142 reached the TOP 10.

We continue to work on further improving our positions and increasing the number of key queries in the TOP search results, which allows us to attract more visitors to the site in our client’s niche.

If you have questions or want to learn more about promoting your website, write to the SEO studio "SEO COMPUTER". We are happy to help you with optimization. Write to us by email info@seo.computer.

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