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Sites that have been on the market for a long time have clear advantages in SEO promotion compared to new resources. One of the key factors is the authority of the site in the eyes of search engines.
An example of the importance of authority is the “Minusinsk” filter, introduced in the year. This filter punished sites for buying links, imposing sanctions on them and significantly lowering their positions in search results.
How did the market change when the Minusinsk filter came into force?
Yandex search results have changed dramatically. Large sites that were actively involved in buying links fell out of the TOP results. As a result, small, unknown sites that did not use “gray” promotion methods remained in the search results.
Imagine that you want to buy a laptop, and you won’t find any well-known stores in the Yandex search results. Instead, there are sites you are not familiar with. Users seeing this picture will start searching for information on Google.
The main task of a search engine is to show high-quality sites to users. If the quality of results is poor, people will move to competitors and the search engine will lose advertising revenue. As a result, Yandex was forced to cancel the Minusinsk filter, and the algorithms returned to softer evaluation methods.
Over time, search engine algorithms began to take into account the authority of sites. If a site is often searched by name, has a large number of visitors and a variety of products or services, then the search engine perceives it as an authoritative resource. Such sites can more easily use various SEO techniques. Young sites, on the contrary, must adhere to strict white-label promotion methods to avoid sanctions and losses.
Conclusion: the younger the site, the more careful you should be in promoting it. White hat SEO methods are the basis for its successful promotion. And sites with higher authority can afford to use different SEO tactics more boldly, but within reasonable limits.
If you have questions about SEO, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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