After we have looked at the features of SEO promotion in Yandex, it is worth paying attention to how search engine optimization processes occur in Google. This search engine occupies a leading position even on the Russian-language Internet and is an undisputed favorite in the international market. Therefore, it is important to understand the features of promotion on Google, which can significantly affect the visibility of a site in search results.
Features of SEO in Google
Google pays great attention to mobile traffic, which makes up a significant portion of all requests (about 60%). In this regard, the search engine gives priority to sites adapted for mobile devices. Even if your website has high-quality content and a good desktop version, without mobile optimization it will be extremely difficult to get into the top results. This requires more care when creating mobile versions of the site than in Yandex, which is more loyal to this aspect.
- Link mass. The importance of external links for ranking on Google cannot be overstated. The search engine algorithm places emphasis on the organic nature of links, that is, on their relevance to the topic and quality of the resources on which they are posted. It is impossible to achieve good results by simply buying links - such indicators as SQI (site quality index), spam and other parameters are important.
- Lack of strict regional binding. Google is focused on the global market, therefore, unlike Yandex, which links sites to specific regions and even neighborhoods, Google is limited only to countries. This can create some problems for sites with localized content, but they can be partially solved by registering the company with Google My Business and Google Maps.
- Content quality. As in the case of Yandex, exclusivity, usefulness and quality of information are important to Google. Both search engines use algorithms based on neural networks that analyze the semantic content of pages, and not just key phrases. Google's algorithms also pay attention to the truthfulness of content, which is especially important for sites that collect personal information or conduct financial transactions. Expertise, that is, the site’s ability to provide verified and useful information, becomes an important criterion.
- Technical perfection of the site. Like Yandex, Google ranks sites with a good technical base at higher positions. This means that your site should load quickly, have a logical and simple structure, and intuitive navigation and interface. In addition, the presence of the HTTPS security protocol is mandatory - without it it will be impossible to get to the top.
SEO promotion on Google includes many factors, and we have described only the main ones. In order to make the promotion of your website more effective and faster, you can turn to specialists for help. If you have any questions, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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