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How does endless scrolling on a website affect promotion?
In this article, we’ll look at how infinite scrolling affects website SEO. One of our subscribers asked the question: “How do search engines react to sites with infinite scrolling?”
Infinite scrolling is when, for example, 50 products appear on a site, and when you scroll down the page, a new set of products is automatically loaded without requiring the user to click. This way, visitors don't move to other pages, but simply continue scrolling through the content.
Search engines don't always look favorably on infinite scrolling because it works using JavaScript. Despite Google and Yandex's claims that they handle JavaScript well, in practice this is not always the case. Google can render pages and process JavaScript, but it typically doesn't see all the content that loads through infinite scrolling. Usually the search engine sees only the first page or a couple of loads, since the script only works once. So if your site has this kind of scrolling, Google may only see part of the content.
In order to avoid problems with indexing, many sites add pagination (page by page). This allows search engines to index pages despite the use of infinite scrolling.
Some webmasters use noindex tags for paginated pages or hide these pages from indexing via robots.txt. However, the best option is to use canonical links so that search engines see the pages but do not index them. There are other optimization techniques that can avoid indexing issues, but it's important to remember that infinite scrolling alone isn't always the best solution for SEO.
Using pagination has its benefits. It allows search engines to accurately understand that there are many products on the site and classify them within certain sections. Product selection is an important factor for search engine rankings, and if you only use infinite scrolling, search engines may not see that you actually have many more products than what appears on the first page.
It is recommended to use pagination, even if the site works with infinite scrolling. This will help not only search engines, but also users by providing more accurate information about the number of products in a category.
So, infinite scrolling is a nice feature for users, but don't forget about pagination so that search engines can index your content correctly and avoid the risks of insufficient page visibility.
If you have any questions, you can contact the SEO studio "SEO COMPUTER" at info@seo.computer.
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