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During meetings, site owners often ask whether the specialist has successful experience in promoting their particular business topic. In my experience in SEO, such experience is not required. In addition, the presence of successful projects in one area does not always guarantee the same result in another.
When working on SEO promotion of websites of any subject, 80% of the tasks remain the same:
1. Technical audit – 100% repeat
Regardless of the topic of the site, loading speed, correctness of the code, completeness of meta tags (Title, Description) and other elements are always checked. It doesn’t matter whether we are talking about an online store or a website for providing services.
2. Work with the semantic core – 95% repetition
The process remains the same: selection of markers, analysis of keywords, their cleaning, frequency and clustering. The only differences are in the markers themselves. If the topic is new for a specialist, the help of the site owner can be useful in clarifying key queries.
3. Competitor analysis – 95% repetition
The principle remains the same: we analyze competitors, study their websites and compile a list of recommendations. The only difference is in the recommendations themselves: for a bank it could be a mortgage calculator, for a logistics company it could be a table with tariffs, and so on.
4. Working with links – 100% repetition
The process is the same: compiling a list of requests for buying links, setting up campaigns in link services, analyzing the quality of donors, and so on.
5. Usability analysis – 80% repetition
Here you can find more differences, but the basic principles of usability do not depend on the theme of the site.
6. Working with texts – 50% repetition
For online stores, texts are often not needed. However, for sites with services they are required. Technical tasks for copywriters may vary depending on the topic, but the process of drawing up technical specifications remains standard.
As you can see, for an experienced SEO specialist, website promotion on an unfamiliar topic is not an obstacle. The main thing is to strictly follow the work algorithm, 80% of which are universal. The remaining 20% are topic features that can be studied through competitor analysis and a brief from the business owner.
Still have questions about SEO? Write to SEO studio "SEO COMPUTER" at info@seo.computer.
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