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Impact on SEO of rejected info articles on a commercial website
In this article we will again touch on an important topic - the influence of information articles on the site, especially those that are called “disclaimed”. These articles are understood as materials that users read quickly, and then immediately close the page and leave the site without moving on to other sections. One of our readers is interested in whether the behavior of users, when they read an article for 2-3 minutes and then leave the site, can affect the ranking of category pages and product cards. It is important to understand what effect such traffic can have on SEO.
My team often uses information pages on commercial sites, and, in most cases, these pages not only do not weaken, but also help strengthen the position of the commercial sections. When the main work on promoting commercial pages is completed, and the site is in the process of further development, informational articles can become an important part of the strategy. These pages generate additional traffic that can be effectively used to reach users, which has a positive effect on the overall ranking of the site.
However, if the information section on the site is isolated, that is, it is not connected to the main content of the site, and there is no work being done to engage traffic and convert it into subscribers or customers, this can become a problem. In such a situation, there is indeed a risk that informational articles will not only not help, but will also reduce the position of commercial sections. Many SEO specialists are of the opinion that a strong information section can interfere with the promotion of commercial content, but in our practice we have not observed such an effect. Usually it’s the other way around - competent work with information articles helps improve the position of the entire site.
The trick to working with information pages is to direct the traffic received from those pages in the right direction. Once informational articles begin to generate consistent traffic, we begin to motivate users to engage with the brand more actively. For example, you can invite users to subscribe to useful content, such as features or tips, and periodically send them interesting information, sometimes including special offers. This allows you to create a loyal audience that will regularly return to the site and, possibly, convert into buyers.
In addition, it is important to promote subscriptions to other brand channels, such as social networks or instant messengers. When users start following updates, are interested in a company's products or services, they will often return to the site, search for it through branded queries, and this will have a positive impact on SEO. We've run a few experiments, and while the impact of branded traffic today isn't as big as it was a few years ago, it still has a significant impact on search rankings.
Thus, if the information section of the site is developed competently, you can not only avoid negative consequences, but also achieve improved positions in search engines. Problems arise when not enough work is done on this section and it is not integrated into the overall site strategy.
More detailed information can be found in other articles on our website.
If you have any questions, you can contact the SEO studio for consultation by email: info@seo.computer.
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