How did we increase the flow of customers for sushi delivery by 6 times? | SEO promotion

Hello, the team of SEO specialists is here again. In this article we will share our experience in promoting the website of a sushi delivery company operating in 75 regions. As a result, we managed to increase the number of visits from 80 thousand to 621 thousand per month!

At first everything was bad

low page loading speed for mobile devices

Slow loading pages can lead to potential clients leaving for competitors. This also affects the site’s position in search results, since search robots perceive this as a technical error.

H1 headers are filled in incorrectly

H1 is the main heading of the page. An incorrectly written title can confuse the search engine, which will lead to poor results in search results.

error 404 is incorrect

A 404 error signals to search engines that the page does not exist. If the error is not configured correctly, the search robot may begin to index non-existent pages, which affects the ranking of the entire site.

301 redirect is not configured

A 301 redirect is a way to redirect users and search engines to a new page address. Without this configured redirect, search engines will not be able to find the old page.

there was no registration in the Yandex.Webmaster and Google Search-Console services

These services help identify and fix problems on the site. Yandex.Webmaster helps you set up regionalization and monitor indexing, and Google Search-Console evaluates the site's ranking and identifies errors to improve its position in search results.

missing sitemap.xml

Sitemap.xml is a file containing a site map that helps search engines correctly index pages and find relevant content on a site.

But we fixed it all

We started working on fixing all the errors and brought the site back to normal:

the programmer fixed technical problems of the site

adjusting the robots.txt file, which helps search engines index the site correctly

collected and sorted a semantic core, which includes user requests on the selected topic

The semantic core helps to correctly determine which queries should be used for promotion in order to attract the target audience.

made changes to the usability of the site

Usability is the ease of working with a website. We've improved the interface so users can easily find the information they need.

compiled title and description templates for all pages

Title is the title of the page, which is visible in search results. Description is a more detailed description of the page. We took care to fill out these tags correctly for all pages.

regularly checked the site's position in search results

posted links to the site on thematic forums

posted links to the site on social networks to increase trust from search engines

The result was amazing! Ultimately, 95% of queries for the region made it to the Yandex TOP, and 80% to the Google TOP. Our efforts did not go unnoticed and the client was very pleased with the results. As a result, site traffic in a year and a half increased from 80 thousand to 513 thousand users per month!

If you have questions about SEO or want to discuss promotion strategies, do not hesitate to contact the SEO studio. We are always ready to help you with any question by email info@seo.computer.

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