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SEO specialists play a key role in ensuring website visibility in search engines and increasing traffic and conversions. Their task is to help the customer achieve optimal results at lower costs, from development to promotion of the resource.
An SEO audit helps to identify possible problems on a website in advance and propose solutions to minimize them. This allows you to significantly save your budget for further optimization and promotion, eliminating unnecessary costs associated with improvements and corrections at later stages.
SEO specialists conduct audits at several key stages of website development:
First stage: at the stage of drawing up technical specifications (TOR).
At this stage, SEO experts study the structure of the future site, functionality and give recommendations that will help in creating basic commercial pages, such as the home page, catalog, product cards and service sections. This allows you to avoid errors that may arise later during optimization.
Second stage: in the process of page layout.
When website pages are already being developed, SEO specialists check the layouts and rule out possible design problems. For example, the lack of a field for SEO text or problems with the placement of keywords. This avoids errors that could affect the site's future visibility in search engines.
Third stage: before the release of the site.
3-4 weeks before the release, you need to carefully check the site to ensure it meets all SEO audit criteria. This is an important step to ensure that the site is ready for indexing and meets the requirements of search engines. If necessary, developers can make adjustments before launch.
Stage four: a month and a half after release.
At this stage, you can evaluate how search engines perceived the site, what positions it occupies, and identify new points that become visible after indexing. It is important to check the remaining SEO elements and make additional improvements to improve the site's performance.
The sooner SEO specialists get involved in the project and conduct a thorough audit, the faster and cheaper you can get a website that meets all search engine requirements. This not only saves time and money, but also guarantees good results in the future.
If you have any questions about SEO optimization, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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