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The Google Search Content Warehouse API documents have been made public and have been carefully reviewed by SEO experts. Despite the abundance of data contained in 14,000 attributes, it was possible to identify 11 key findings that can influence website promotion strategies. Here are the main ones:
1. **Click data**. It was previously reported that Google uses clicks to build predictive models. The new documents mention categories such as "badClicks", "goodClicks" and "longClicks". It's unclear how this data affects site rankings, but its presence confirms Google's interest in how users interact with content.
2. **Access click data in Google Chrome**. The API specifies that links clicked by Google Chrome users are considered more important. This could mean that this data is used to improve search engine performance, although the direct impact on rankings remains questionable.
3. **Limit results for each content type**. The documentation talks about possibly limiting the number of results in search results for different types of content. This reinforces the concept of domain diversification in SERPs discussed earlier.
4. **The Google Sandbox Myth**. The hostAge attribute mentions "fresh spam in the sandbox", but this is more of a spam countermeasure than a way to deter new sites. Thus, the Google sandbox myth still remains unconfirmed.
5. **Links remain important**. The sourceType attribute indicates the quality of the link source and also serves as a reminder of the “gold standard” for human-verified pages. This is similar to the concept of "TrustRank" used in SEO.
6. **Relevance of links**. Link freshness is recognized as an important factor, indicating the increasing value of digital PR strategies. Unlike old methods, such as inserting links into outdated materials, digital PR can be much more effective in the current reality.
7. **Avoid toxic links**. Google's John Mueller confirmed that there is no need to get rid of toxic links, and you don't have to waste effort on removing them if they don't affect your site's visibility.
8. **URL canonicalization problems**. Google's canonicalization system has problems handling URLs with anchors (#) that are still indexed despite canonical markup. This indicates a problem in the functioning of canonization.
9. **AI Reviews**. AI-powered reviews have been disabled and are now only shown for a limited number of queries. Google says it is improving its algorithms to eliminate random and irrelevant hits.
10. **Consequences of a kernel update**. Sites that have managed to recover from the core update are still experiencing a rollercoaster of sharp ups and downs in search rankings.
11. **Problems with reporting in Google Search Console**. Users have reported a significant decrease in the number of links displayed in Google Search Console. This appears to be due to errors in statistics that Google is currently trying to correct. It's important not to panic if your link count drops dramatically.
These findings confirm that changes in search algorithms and mechanisms are ongoing. It is important for SEOs to monitor such news to adjust their promotion strategies in response to changes.
For any questions about SEO promotion, you can contact the SEO COMPUTER studio by email info@seo.computer.
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