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In a question-and-answer format, Google experts discuss current issues on SEO and search. Let's look at the main points of their answers.
Having multiple websites does not directly impact your search rankings. However, problems can arise if there is not enough time and resources to develop them. Search engine algorithms may take into account the overall performance of all your sites when ranking them.
Using keywords in URLs does not have a significant impact on rankings. However, it is recommended to use hyphens to separate words as it improves the readability and perception of the URL by search engines.
The “noindex, follow” directive allows you to exclude pagination pages from the index, but the search engine will be able to crawl them and find links to other pages. It is important to understand that indexing is not guaranteed even with technically correct site settings.
The decision on whether to count impressions and clicks from the previous domain after a domain change is up to the site owner and does not have a direct impact on SEO.
Snippets (#) in URLs can be useful for creating unique links for different product options, which is useful for faceted navigation. Alternatively, you can limit the indexing of URLs with these parameters.
There are several methods to exclude a site from the search engine index:
Links with highlighted text do not contribute PageRank because the search engine ignores the fragments in the URL.
Short-term 503 errors do not affect site crawling or ranking, but long-term downtime can slow down the site crawling process.
The best way to change the URL of a social media page is to use a redirect. If redirection is not possible, you should delete the old page.
If the site disappears from the index after the transfer, the search engine may be blocking it. Check your indexing and crawling settings in Search Console.
Changing hosting has no impact on SEO as long as the site remains accessible and downtime is minimal.
Indexing URLs with Chinese characters may be a sign that the site has been hacked. It is recommended to refer to the search engine documentation and get expert advice.
If Googlebot encounters 404 errors when crawling your sitemap, make sure Googlebot's IP addresses are not blocked.
The search engine has stopped displaying links to cached versions of pages. Pages will automatically update to reflect the current state of the site. For urgent removal, use the tool in the Search Console.
The Indexing API is designed to advertise jobs and events. Using this API for other purposes may not be effective.
Various ways of integrating text and images work correctly. Avoid embedding text in images, as this can make the text difficult for both search engines and users to recognize.
Using a hidden burger menu with duplicate links does not result in penalties from search engines.
You can use multiple hreflang values for a single page, for example to target different regions.
If you're migrating from HTTP to HTTPS, create a new property in the Search Console or validate your site at the domain level.
False 404 errors that Googlebot detects do not impact SEO. It's not necessary to fix them, but if users frequently land on 404 error pages, it's a good idea to redirect them to relevant content.
The Google account used to verify a site in the Search Console does not have to be the same as the site owner.
A sitemap is not required, and the file name can be anything.
Redirecting a mobile site to the desktop version is not an optimal solution. It is better to use responsive design to improve user experience and boost SEO.
If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question.
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