How we successfully promoted the sanatorium in search engines
Client:
Sanatorium in Belarus.
Working time with client:
6 months.
Task:
Promote the sanatorium website for key queries to the top search results for the region.
The client had priority areas for promotion, as well as relevant search queries:
- Course of ozone therapy procedures;
- Inexpensive sanatoriums in Belarus;
- Cost of ozone therapy;
- Sanatoriums of Belarus;
- Wellness massage.
The main task was to quickly promote these key queries.
Work progress:
- We collected a semantic core, including more than 500 key phrases, based on client requests.
- Based on the collected semantics, we wrote and added texts describing the services of the sanatorium to promote pages for key queries.
- We implemented Schema.org micro markup to improve the visibility of snippets in search results.
- We optimized the Title and Meta tags of the site pages by adding keywords to them.
- We added emoji to the texts to increase the attractiveness of the snippets and improve the click-through rate (CTR).
- Optimized images and placed them on various platforms to increase link mass and create an additional source of traffic.
- We connected social networks, actively posting content on popular platforms, which contributed to the growth of our reputation.
- Optimized information in Google and Yandex Directories to improve local SEO.
- We posted reviews on thematic resources to improve the company’s reputation and registered the site in regional directories.
Promotion results:
- Increase in traffic to the site from 8.5 thousand visits at the beginning of work to 13.7 thousand after a few months.
- Increase in the site's position in search results by 30%, which allowed the site to get to the top of search results.
In order to discuss the details of promotion or ask questions, you can write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
ID 7494
