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Often developers evaluate a site from the point of view of their work, considering it ideal. However, users and search engines see the site differently. To please everyone, you need to conduct an audit. This allows you to look at the project from the outside, determine where there is room for improvement and how to develop the site in the future.
It is important to note that the audit is not carried out in order to immediately eliminate all errors found. Not every comment is a problem. An audit is a tool for reflecting on a project, helping to identify strengths and weaknesses and what needs to be improved.
The process of analyzing a site can provide useful information about its health. We are talking about various indicators that may not be so obvious in other reports, or may be completely absent.
Let's start with diagnostics. One of the interesting points is the page loading time - this parameter affects both the speed of indexing the site by search engines and the speed of opening pages by users.
Page load time is 1,201 seconds. Average speed is 31,995 kbps.
Robots.txt file: Excluded 39 pages of instructions from this file.
Availability of Sitemap.xml: size - 6344 characters.
404 errors: size - 27363 characters.
It is also worth paying attention to citation and trust indices.
When it comes to loading pages, this point stands out as one of the most useful. All pages are presented with detailed information about their loading time and size. This helps you easily identify heavy pages that are worth optimizing to improve overall site speed. This, in turn, will affect the improvement of positions in search results.
For large projects, link analysis will be especially useful. Both internal and external links are considered, as well as links that transfer weight and those that do not. It is especially important to keep an eye out for broken links, which can negatively impact your rankings.
As for resources, the effectiveness of the scripts and possible errors are assessed here. If there are no errors, you can continue working.
Content is one of the most important parts. It is important not only to check its uniqueness, but also to analyze it for syntax errors. The presence of such an analysis is very rare and a very useful feature.
Backlinks are also important as they affect the authority of a website. This is especially true for new resources.
Keyword relevance is another important point. After compiling the semantic core, you can compare it with the real state of affairs on the site. This will help you understand how effectively your keywords are being used.
Some aspects, such as general SEO metrics, are found in most audits and do not receive as much attention.
For commercial projects, regular auditing will be beneficial. This will help identify errors, eliminate them and improve the site’s position. Periodically updating the report also makes sense. The cost of services is quite affordable.
For small blogs and projects that do not have a commercial purpose, paid audits are not always justified. It's a shame there isn't an affiliate program because that could be a nice addition.
It is also worth noting that it will not be possible to conduct a free audit again if it has already been done. I wanted to update my old report but ran into this limitation.
If you found this helpful, please leave a comment or like. This will help other users find solutions to similar problems.
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If you have questions about SEO or want to audit your site, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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